{"id":20,"date":"2018-03-01T14:06:27","date_gmt":"2018-03-01T19:06:27","guid":{"rendered":"https:\/\/pressbooks.library.torontomu.ca\/cmn279\/front-matter\/introduction\/"},"modified":"2023-12-19T20:22:52","modified_gmt":"2023-12-20T01:22:52","slug":"introduction","status":"publish","type":"front-matter","link":"https:\/\/pressbooks.library.torontomu.ca\/cmn279\/front-matter\/introduction\/","title":{"raw":"Introduction","rendered":"Introduction"},"content":{"raw":"A Note on Style<\/strong>\r\nWhereas most commercial textbooks on communications maintain a high level of formality, this open textbook relaxes that a little to include contractions, colourful expressions, liberal use of \u201cthey\u201d (rather than \u201che or she\u201d) as a singular pronoun, and other characteristics of semi-formal or casual business writing. The idea is to model the style of a common email between work colleagues, which imitates a conversational style of writing while still being grammatically correct. Notice in the previous sentence and section, for instance, that \u201cemail\u201d and \u201cinternet\u201d appear instead of the more formal, old-fashioned \u201ce-mail\u201d and \u201cInternet\u201d often used in other textbooks. For this we take our cue from style guides in leading tech publications and international news organizations that trend towards lowercasing and de-branding the terms (Martin, 2016)<\/a>. See \u00a74.5.1.2<\/a> on the formality spectrum in professional writing for more on the editorial decision to model a casual style for accessibility reasons.\r\n\r\nOrganization<\/strong>\r\nThis textbook is divided into three major units designed to guide first-year college students who have a high school education and perhaps some employment experience through the steps towards proficiency in English communication for college and professional success.\r\n\r\nUnit 1: Communication Fundamentals\r\nUnit 2: Applied Writing\r\nUnit 3: Oral Communication\r\n\r\nFrom the above units, you can further explore the full range of topics in the textbook\u2019s chapters, sections, and subsections.\r\n
\r\n

REFERENCES<\/h3>\r\nMartin, K. C. (2016, April 5). Should you capitalize the word Internet? Retrieved from https:\/\/blog.oxforddictionaries.com\/2016\/04\/05\/should-you-capitalize-internet\/<\/a>\r\n\r\nRockinson-Szapkiw, A. J., Courduff, J., Carter, K., & Bennett, D. (2013). Electronic versus traditional print textbooks: A comparison study on the influence of university students\u2019 learning. Computers & Education<\/em>. Retrieved from http:\/\/static.trogu.com\/documents\/articles\/palgrave\/references\/rockinson%20Electronic%20versus%20traditional%20print%20textbooks.pdf<\/a>\r\n\r\n<\/div>\r\n ","rendered":"

A Note on Style<\/strong>
\nWhereas most commercial textbooks on communications maintain a high level of formality, this open textbook relaxes that a little to include contractions, colourful expressions, liberal use of \u201cthey\u201d (rather than \u201che or she\u201d) as a singular pronoun, and other characteristics of semi-formal or casual business writing. The idea is to model the style of a common email between work colleagues, which imitates a conversational style of writing while still being grammatically correct. Notice in the previous sentence and section, for instance, that \u201cemail\u201d and \u201cinternet\u201d appear instead of the more formal, old-fashioned \u201ce-mail\u201d and \u201cInternet\u201d often used in other textbooks. For this we take our cue from style guides in leading tech publications and international news organizations that trend towards lowercasing and de-branding the terms (Martin, 2016)<\/a>. See \u00a74.5.1.2<\/a> on the formality spectrum in professional writing for more on the editorial decision to model a casual style for accessibility reasons.<\/p>\n

Organization<\/strong>
\nThis textbook is divided into three major units designed to guide first-year college students who have a high school education and perhaps some employment experience through the steps towards proficiency in English communication for college and professional success.<\/p>\n

Unit 1: Communication Fundamentals
\nUnit 2: Applied Writing
\nUnit 3: Oral Communication<\/p>\n

From the above units, you can further explore the full range of topics in the textbook\u2019s chapters, sections, and subsections.<\/p>\n

\n

REFERENCES<\/h3>\n

Martin, K. C. (2016, April 5). Should you capitalize the word Internet? Retrieved from https:\/\/blog.oxforddictionaries.com\/2016\/04\/05\/should-you-capitalize-internet\/<\/a><\/p>\n

Rockinson-Szapkiw, A. J., Courduff, J., Carter, K., & Bennett, D. (2013). Electronic versus traditional print textbooks: A comparison study on the influence of university students\u2019 learning. Computers & Education<\/em>. Retrieved from http:\/\/static.trogu.com\/documents\/articles\/palgrave\/references\/rockinson%20Electronic%20versus%20traditional%20print%20textbooks.pdf<\/a><\/p>\n<\/div>\n

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