{"id":142,"date":"2022-03-21T14:16:25","date_gmt":"2022-03-21T18:16:25","guid":{"rendered":"https:\/\/pressbooks.library.ryerson.ca\/ecld\/?post_type=chapter&#038;p=142"},"modified":"2024-09-06T16:15:56","modified_gmt":"2024-09-06T20:15:56","slug":"chapter-7-seeking-surprise-and-building-grit-resiliency-and-anti-fragility","status":"publish","type":"chapter","link":"https:\/\/pressbooks.library.torontomu.ca\/ecld\/chapter\/chapter-7-seeking-surprise-and-building-grit-resiliency-and-anti-fragility\/","title":{"raw":"Chapter 7 - Seeking Surprise and Building Grit, Resiliency and Anti-Fragility","rendered":"Chapter 7 &#8211; Seeking Surprise and Building Grit, Resiliency and Anti-Fragility"},"content":{"raw":"<p class=\"import-Normal\"><strong><em>Watch<\/em><\/strong><em>: Module 8 \u2013 Lemonade Principle (16:30)\u00a0<\/em><\/p>\r\nhttps:\/\/youtu.be\/Ii0n9AZ5Qbc\r\n\r\n&nbsp;\r\n<p class=\"import-Normal\"><strong><em>Watch<\/em><\/strong><em>: Resilience (19:33)<\/em><\/p>\r\nhttps:\/\/www.youtube.com\/watch?v=gdemDKEdATw\r\n\r\n<img src=\"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/image15-300x198.jpeg\" alt=\"Sculpture of lion with wings.\" width=\"300\" height=\"198\" class=\"alignright wp-image-53 size-medium\" style=\"padding-left: 0px;\" \/>\r\n<p class=\"import-Normal\">I hope you enjoyed my Carnivale costume and history lesson on the resiliency and anti-fragility of those fleeing the ruins of the Roman empire. They found refuge in a swamp and built one of the most magnificent cities in the world with the Venetian Empire (\u201cLa Serenissima Repubblica di Venezia) lasting over 1000 years.<\/p>\r\n<p class=\"import-Normal\">I lived in a building built in 1070 (20 generations before Columbus set sail for the New World) and travelled extensively for a few years while working there. Sounds exotic, but I didn\u2019t tell you about the problems and frustrations with weak infrastructure, erratic train schedules and total absence of mail or fax. Back in 1989 there was no internet, GPS or mobile phones and you had to embrace the uncertainty, getting lost, and spontaneous closure of shops, hotels and museums. But you also learned how to seek and cherish surprise \u2013 discovering a magnificent church not shown on the map or being stuck at an amazing restaurant overlooking a bucolic vista. Looking back, I primarily remember all the wonderful surprises that defined my experience and led me to return 20+ years later as a professor of entrepreneurship.<\/p>\r\n<p class=\"import-Normal\">This anti-fragility and surprise-seeking behind ENT Principle #6 \u2013 Lemonade Principle is far deeper than merely making the best of a bad situation. Lemons are awesome \u2013 you can use them for more than just lemonade. You can make lemon merengue pie, vinaigrette, or lemon martini cocktails. You would be surprised at their usefulness (e.g. you can also use their anti-bacteriological properties as a cleanser).<\/p>\r\n<p class=\"import-Normal\">When you are searching for insights and discoveries, you want to explore the design space and that means finding non-users, extreme users, workarounds, and contradictions. You need the zen concept of \u2018Shoshin\u2019 \u2013 the curious beginner\u2019s mind. Otherwise you only find what you are expecting. When exploring Italy thirty years ago, it used to be easy to get off the beaten path and be surprised \u2013 I was lost most of the time! Nowadays everyone stares at their phone and always knows exactly where they are and what their next destination is \u2013 conveniently listed and rated on Trip Advisor along with photos of what to expect when you get there. You can\u2019t be surprised when you try to plan out every aspect of your day.<\/p>\r\n<p class=\"import-Normal\">In the video, I share the example of discovering what people <em>really<\/em> do with their clothes rather than simply believing what they told us while working on a design challenge in Germany. We had to work hard to catch people as they really acted and not how they told us they acted. Then we had to figure out what all these surprises meant and how we could help them solve their real problems instead of the problems we imagined they had.<\/p>\r\n\r\n<h1 class=\"import-Normal\"><strong lang=\"en-US\" xml:lang=\"en-US\">Re-Framing Failure, Anti-Fragility and Growth Mindset<\/strong><\/h1>\r\n<p class=\"import-Normal\"><strong><em>Watch and Use<\/em><\/strong><em> Tool <\/em><em>#<\/em><em>7 \u2013 Re-Framing Failure, Anti-Fragility and Growth Mindset<\/em><\/p>\r\nhttps:\/\/youtu.be\/tq84E6i0bGs\r\n<p class=\"import-Normal\">As you grapple with your portfolio of design challenges, you are undoubtedly experiencing some frustrations. Some of your potential interviewees will ignore your emails or Linked In messages. Others may not have much to say or will say contradictory things. You may feel that you are not making as much progress or are not as \u201csmart\u201d as other students. Maybe you\u2019re feeling confused and don\u2019t like \u201cDancing with Ambiguity\u201d. Maybe you feel like quitting.<\/p>\r\n<p class=\"import-Normal\">I was taught that someone\u2019s IQ was fixed and that we were all born with a given number of brain cells. Some people were just better at things and would be for the rest of their lives no matter how much you worked. It turns out that this is just not accurate. Human brains have plasticity and we can not only grow new brain cells, but we can re-train our brains, change habits and learn new things throughout our entire lives.<\/p>\r\n<p class=\"import-Normal\">Nobody is born smart. We become smart through focus and effort as we learn new things. Someone who is \u201cbad at math\u2019 can become good at math with effort and focus. Nobody is born an Olympic athlete, each and every one of them must work hard to achieve that status. Every professional athlete has their story of overcoming adversity through dedication and hard work.<\/p>\r\n<p class=\"import-Normal\">It is true that some people are born with certain proclivities and seem to learn some things faster and more easily than others. Each of us tends to like and be better at certain things, but we are NOT stuck that way forever. Gender and racial stereotypes have been proven to be false \u2013 each of us has the capacity to learn and grow regardless of our genes or hormones.<\/p>\r\n<p class=\"import-Normal\">Human beings are not stuck with their beliefs, values or interests regardless of how early they form or who instilled them into us. Researchers have discovered that people who believe in a fixed mindset act differently from those who have a growth mindset as I describe in detail in the video.<\/p>\r\n<p class=\"import-Normal\">The purpose of Tool #7 is to help you reinforce a growth mindset by re-framing your \u201cfailures\u201d as learning opportunities. The growth mindset helps you build positive attitudes like grit, tenacity, perseverance and resilience.<\/p>\r\n<p class=\"import-Normal\">\u201c<em>Everyone wants to <\/em><strong><em>have<\/em><\/strong><em> grit, but nobody wants to <\/em><strong><em>earn it<\/em><\/strong><em> by being exposed to adversity, pain or failure<\/em>.\u201d -- Steve Gedeon<\/p>\r\n\r\n<div class=\"textbox textbox--key-takeaways\"><header class=\"textbox__header\">\r\n<h1 class=\"import-Normal\"><strong>The Doctor Peter Principle<\/strong><\/h1>\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n<p class=\"import-Normal\">When I was 29, I started a new job as Director of Research and Technology at a technology transfer institute in Canada. It was the Number 2 position in the organization and I was pretty young for such an important job. I was confident in my technical skills but a bit nervous about managing a relatively large team of scientists, engineers, technicians and administrators. I was also new to Toronto and had no friends or support network.<\/p>\r\n<p class=\"import-Normal\">My first day on the job, Doctor Peter confronted me in the hallway. He was a tall guy and he got right in my face \u2013 about 2\u201d from my nose \u2013 and he had an angry sneer as he looked down at me. \u201cYou don\u2019t belong here,\u201d he said. \u201cI should have been hired for the job you have. I\u2019m smarter and more experienced and know your job better than you do. We\u2019re never going to get along!\u201d<\/p>\r\n<p class=\"import-Normal\">I was more than a bit shocked and didn\u2019t know what to say. My experience had not prepared me for this and I had no specific principle or expert script to apply to what was a new situation for me. I tried to appease. I said something polite like, \u201cI hope to earn your respect over time and I\u2019m sure we\u2019ll find a way to work together.\u201d<\/p>\r\n<p class=\"import-Normal\">It didn\u2019t work. I tried everything, but he made my life as miserable as he possibly could for about 2 years. He constantly undercut me, bad-mouthed me behind my back, and said negative things to clients. Despite his arrogance, in truth he was just a mediocre scientist with poor writing skills and weak ability to sell projects to clients. Between his poor performance and even worse attitude, I eventually had to fire him. I went to the President of the organization and asked him to fire Dr. Peter. He refused to do it. He said it was my job and that firing him was an important part of my career growth. I had to fire Dr. Peter and boy did he curse me out! He said some very ugly things, blamed me for everything, and still insisted that he was absolutely amazing. He did the best he could to shred my dignity and make it one of the worst days of my life. I needed grit and resiliency to bounce back from this horrible, but ultimately growing, experience.<\/p>\r\n<p class=\"import-Normal\">Everyone at the centre was thrilled to finally be rid of him and his former clients all appreciated having someone else on their projects. He wasn\u2019t just a jerk to me \u2013 he was a jerk to everyone. Despite his PhD, he never did find another job within our field even though he went around to all his former clients and tried to get them to hire him.<\/p>\r\n<p class=\"import-Normal\">What\u2019s the lesson here? How could I learn and grow some anti-fragility from this experience? Was there a general principle that I could form so that next time this happened to me I would know what to do? I formed what I call the \u201cDoctor Peter Principle\u201d. It was not based solely on this one experience of course. It was also influenced by other interactions with bullies who were similar to Dr. Peter, but he really embodied the kind of person and attitude I needed to form a principle or policy around, so I named it after him. It basically says next time someone tells me \u201cwe\u2019ll never get along\u201d (or something like that) politely shake their hand, thank them for their honesty, and fire them on the spot. I\u2019ve heard other people call this their \u201cno jerks\u201d policy (or \u201cno a**hole policy\u201d). Jerks are toxic and nobody is so amazing or indispensable that they should not be fired immediately if they are a jerk. Never tolerate a jerk in your company. I\u2019ve since read this principle in many other people\u2019s books, but it took me 2 years to form it on my own.<\/p>\r\n<p class=\"import-Normal\">A few years later a similar thing happened to me my first day on the job as the new CEO of a publicly traded company. The board of directors had fired the former CEO the day before and I had flown into the head office to take over running this multi-national company, meet with the employees at that location, and deal with some very disturbing and potentially criminal allegations. The CFO lied to me about what was going on, said they should have been hired instead of me, and that we would not get along.<\/p>\r\n<p class=\"import-Normal\">The Doctor Peter Principle immediately leapt to mind and this time I knew exactly what I had to do. By this point in my career I had obtained my MBA and so I had another principle in mind regarding the role of important symbolic gestures. I not only fired the CFO on the spot, but I also called the police to have them seize the person\u2019s computer and escort them off the property as a symbolic gesture and to make a point. The individual in question helped make the point even louder by screaming obscenities as they were literally dragged out the door.<\/p>\r\n<p class=\"import-Normal\">Everyone got the message! Talk of this spread like wildfire throughout the company and all its international divisions in 15 different countries. Don\u2019t lie. Don\u2019t be a jerk. There\u2019s a new sheriff in town. Act with integrity or be fired on the spot. The application of these two principles had a dramatically positive effect on the company and its employees after only my first day on the job. And I became a bit more anti-fragile. I earned a bit more personal grit and resiliency.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<h2 class=\"import-Normal\"><strong>Tool #7 \u2013 Re-Framing Failure Step-by-Step Review<\/strong><\/h2>\r\n<ol>\r\n \t<li class=\"import-Normal\">Using your Journal, keep track of your disappointments, difficulties, frustrations and failures during the day or week. The goal is not to dwell on these problems, but merely to record them.<\/li>\r\n \t<li class=\"import-Normal\">Categorize these issues into one of three potential buckets: Was it just a simple mistake that you are unlikely to repeat? Was it some kind of regular weakness that you can avoid? Or is this an opportunity for growth \u2013 can you exhibit anti-fragile behavior and enhance your grit and resilience? You may consider downloading a worksheet template to use from www.designingyour.life.<\/li>\r\n \t<li class=\"import-Normal\">As you go through and work on improving your growth mindset and practising resiliency, capture any insights and reflections.<\/li>\r\n \t<li class=\"import-Normal\">Document Your Process (e.g. Take Photos of Your Work). Be sure to include a section in your report such as \"So What?\" or \"Insights I Gained\" or \"What I Learned by Using this Tool\".<\/li>\r\n<\/ol>\r\n<p class=\"import-Normal\">Upload Your Work to D2L at least 24 hours before class if you would like Public Feedback (Please Note that You Must Agree to Open Access Sharing for such Feedback)<\/p>\r\n\r\n<h1 class=\"import-Normal\"><strong>Assignment #3: Make Progress on <\/strong><strong>Y<\/strong><strong>our Career-Related Design Challenges<\/strong><\/h1>\r\n<p class=\"import-Normal\"><img src=\"http:\/\/pressbooks.library.ryerson.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/image17.png\" width=\"240\" height=\"173\" alt=\"&quot;&quot;\" class=\"alignright\" \/><\/p>\r\n<p class=\"import-Normal\">Let\u2019s continue to make progress on your portfolio of career-related design challenges while incorporating these new principles and tools. Each loop will involve setting a direction with a good DCQ, selecting which principles or tools to use, divergent thinking to evaluate a range of alternatives and a convergent phase to make a final decision and move onto the next step of your design challenge. Some of my tool descriptions also include the use of multiple divergent-convergent iterations.<\/p>\r\n<p class=\"import-Normal\">Assignment #3 is focussed on user-centricity, getting out of the building, enhancing your social capital, conducting life interviews, and using the customer persona tool to help guide your focus and document your quest for the holy grail of specificity. Start by reviewing the feedback you received on your DCQs and Goals in Assignment #2 and iterate to see if you can improve the impulse questions that will launch your Assignment #3. As I describe in ECLD Module 5 \u2013 User-Centricity the entrepreneurial tools and methods you use in Assignment #3 will depend on what your design challenge is and who your potential customers are. Your job-related DCQ may follow Stanford dSchool qualitative design thinking methods whereas your side-hustle-related DCQ may follow Lean methods, VPD or 100Steps2Startup methods. Your intrapreneurial-related DCQ may followDisciplined Entrepreneurship methods.<\/p>\r\n<p class=\"import-Normal\">In addition to all these general methods and tools, I suggest that you will also benefit from using the following specific divergent tools and videos that I created to help you with this course and assignment. I cover Brainstorming, Creative Visualization and Mind-Mapping techniques in the first half of Tool #8. Interviewing and Networking Skills are described in Tools 6A and 6B.<\/p>\r\n<img src=\"http:\/\/pressbooks.library.ryerson.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/image18.png\" width=\"310\" height=\"165\" alt=\"&quot;&quot;\" class=\"alignleft\" \/>\r\n<p class=\"import-Normal\"><img src=\"http:\/\/pressbooks.library.ryerson.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/image19.png\" width=\"304\" height=\"203\" alt=\"&quot;&quot;\" class=\"alignright\" \/><\/p>\r\n<p class=\"import-Normal\">Tool #5 \u2013 Customer Persona can be used as both a divergent thinking tool to start brainstorming, but is also an excellent tool to use at the end of the convergent thinking phase to document your discoveries and guide your focus in the next Iteration\/Loop. I also give you the Odyssey Journey Map in the second half of Tool #8 because students love it and it\u2019s a nice way to capture and see how your different career-related paths fit together to give you everything you want to squeeze into your amazing life.<\/p>\r\n\r\n<h2 class=\"import-Normal\"><strong lang=\"en-US\" xml:lang=\"en-US\">Tool <\/strong><strong lang=\"en-US\" xml:lang=\"en-US\">#8<\/strong><strong lang=\"en-US\" xml:lang=\"en-US\">: <\/strong><strong lang=\"en-US\" xml:lang=\"en-US\">Mind-Mapping, Brainstorming &amp; the Odyssey Journey<\/strong><\/h2>\r\n<p class=\"import-Normal\"><strong><em>Watch<\/em><\/strong><em> Tool <\/em><em>#<\/em><em>8 \u2013<\/em><em>Mind-Mapping, Brainstorming &amp; the<\/em><em> Odyssey <\/em><em>Journey (15:11)<\/em><\/p>\r\nhttps:\/\/youtu.be\/5f8ufSqBf-U\r\n<p class=\"import-Normal\">You\u2019ve now refined a series of design challenges and are making progress toward them by interviewing people and learning more about what a career in your interest areas might look like. You are looking for more than just a job and are also considering what kinds of side-hustles, startups, changemaking projects and social capital networks will better position you in your career of choice. You\u2019ve been exposed to a variety of design thinking books, methods and tools that you can use during your customer-centric double-diamond.<\/p>\r\n<p class=\"import-Normal\">In addition to these external customers, you are noticing your \u2018failures\u2019 and re-framing them as growth opportunities. You\u2019ve been journaling and tracking what you spend your time on, what activities and people bring you happiness, and monitoring your self-talk.<\/p>\r\n<p class=\"import-Normal\">You\u2019ve learned a number of divergent thinking tools to expand your range of choices as well as convergent thinking tools to help you select from these choices and capture insights. You know something about your own problems\/jobs\/gains\/pains as well as your potential customers\/employers. You have learned and practised a number of entrepreneurial principles and know that the step-by-step use of Tools are only a rough guide and that search-based design challenges cannot be solved by simply following any step-by-step planning-based causal approach.<\/p>\r\n<p class=\"import-Normal\">As you iterate through your diamonds\/loops there are several divergent thinking tools that I can suggest to help stimulate your creativity and provide inspiration for alternatives to explore.<\/p>\r\n<p class=\"import-Normal\"><a href=\"http:\/\/pressbooks.library.ryerson.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/BeingOutdoor.png\"><img src=\"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/BeingOutdoor-300x221.png\" alt=\"Image of mind map.\" width=\"300\" height=\"221\" class=\"alignright wp-image-164 size-medium\" \/><\/a><\/p>\r\n<p class=\"import-Normal\">The first one is called a Mind-Map which is especially useful if you are doing this on your own rather than with your design team. This starts with a single word or idea and gives you a structured approach to ideating a larger and richer set of ideas. The example shown here is taken from <a class=\"rId25\" href=\"http:\/\/www.designingyour.life\"><span class=\"import-Hyperlink\">www.designingyour.life<\/span><\/a> and shows someone who starts with an interest in being outdoors which stimulates a chain of career ideas. The goal is to unleash the creative right-side of your brain using word associations. The words closer to the centre tend to be logical left-brain ideas whereas the words at least 3 levels out (along the outer circumference) tend to be more creative right-brain ideas.<\/p>\r\n<p class=\"import-Normal\">In this person\u2019s case, they ideated from an interest in being outdoors to perhaps wanting a career that involves exotic locations, tropical beaches, pirates, exploring and\/or racing. Armed with this divergent set of ideas, they are better prepared to engage in convergent selection methods to help refine their ideas. Often, we just lack imagination and quantity, but can more easily discard and condense among alternatives.<\/p>\r\n<p class=\"import-Normal\">Brainstorming is perhaps the most common divergent thinking method, but this works best with a diverse team (think Radical Collaboration). The goal here is to start with an \u201cimpulse\u201d question, design challenge or idea and come up with a large number of divergent ideas with a focus on crazy and extreme ideas which help us get at our right-brain creativity. This normally involves everyone on the team coming up with as many ideas as possible for 20 minutes and writing them onto post-it notes. The team seeks quantity over quality and nobody is allowed to criticize any ideas during this 20-minute creative sprint. Often, using word association, one person\u2019s idea can spark a creative idea in others (this is called \u201cpiggy-backing\u201d).<\/p>\r\n\r\n\r\n[caption id=\"attachment_237\" align=\"alignright\" width=\"300\"]<img src=\"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/7646064120_14ddfc5fb1_o-1-300x242.jpg\" alt=\"hand holding paper airplane with sky in the background.\" width=\"300\" height=\"242\" class=\"wp-image-237 size-medium\" \/> \"<a href=\"https:\/\/www.flickr.com\/photos\/33347083@N06\/7646064120\">paper airplane<\/a>\" by <a href=\"https:\/\/www.flickr.com\/photos\/33347083@N06\">hgz09<\/a> is marked with <a href=\"https:\/\/creativecommons.org\/licenses\/by-nc\/2.0\/?ref=openverse\">CC BY-NC 2.0<\/a>. Modified by cropping.[\/caption]\r\n<p class=\"import-Normal\">Another method to help spark some creative juices is to use a picture to stimulate ideas. Consider the photograph here (from freepik.com) and write down as many words\/ideas that come to mind as you can for 10 minutes. There are 3 categories of words\/ideas. The first category of words might include things like blue, fly, plane, propel or hand \u2013 these are left-brain ideas that are directly contained within the picture itself. A second category of words\/ideas might include things like freedom, travel, adventure or crash \u2013 these are also left-brain ideas that directly arise from the picture but are not actually contained in the picture itself. The third category of words\/ideas would be something like Elvis Presley which arises from your creative right-brain \u2013 Elvis was like a plane that lifted off and flew high before falling and crashing. It takes practice to get your brain limbered up to allow this third category of creative association. Most of us tend to be trapped in our left-brain logical thinking throughout most of the day.<\/p>\r\n<p class=\"import-Normal\">There are several good techniques that you can find online to help you get your creativity flowing. If you are not accustomed to spending time being creative, you should probably devote at least 10 minutes to getting in the right frame of mind (using Mind-Mapping or Brainstorming) before trying the Odyssey Journey tool.<\/p>\r\n<p class=\"import-Normal\">The Odyssey Journey helps you ideate what a potential future career journey might look like. You can expect that there will be a lot of crazy twists and turns. That\u2019s why it\u2019s called an Odyssey which is based on the famous ancient Greek Homeric poetry of the Iliad and the Odyssey. The Iliad is a story about the Trojan War and the Odyssey gives the story of Odysseus\u2019s 10-year journey home from the Trojan War. He and his crew are continuously blown off course (by one of the gods he accidentally angered) and battle with the Cyclops, witches, sirens, harpies and other fantastic creatures before the hero Odysseus finally returns home to his wife and children after his multi-year Odyssey. It\u2019s an adventure story about a clever and resourceful hero exhibiting grit, tenacity and resilience \u2013 just like you!<\/p>\r\n<p class=\"import-Normal\">The goal is to brainstorm 3 radically different versions of what your life might look like over the next few years. The first version is your most likely Plan A journey. The second one is the version of your life you would choose if Plan A was suddenly taken away from you. If Plan A is becoming an accountant, you can imagine that suddenly all accounting is done by AI or perhaps all accounting work is outsourced to lower cost countries (not so improbable it turns out) so you must choose a Plan B divergent alternative. For the third version, Plan C, imagine you suddenly won the lottery and had absolutely no need to work ever again. This is where your creative talents can really roam to dream big and bold. Be the hero of your own life\u2019s story!<\/p>\r\n<p class=\"import-Normal\"><a href=\"http:\/\/pressbooks.library.ryerson.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/SiliconValleyStory.png\"><img src=\"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/SiliconValleyStory-300x190.png\" alt=\"&quot;&quot;\" width=\"300\" height=\"190\" class=\"alignleft wp-image-165 size-medium\" \/><\/a>Designingyour.life suggests that you pick a 5-year timeline for your Odyssey Journey. That\u2019s not so far into the future that it\u2019s a total fantasy, but it\u2019s far enough away that you can use some creativity in imagining a lot of cool things happening. They have a template on their website that you can use along with a few examples of what other people have come up with.<\/p>\r\n<p class=\"import-Normal\">You should rate each of your Plans A, B and C and then spend some time finding a way to bring the best elements of all three into alignment into your new-and-improved Plan D. For example, if your fabulously wealthy Journey C includes travel, then you should see if you can find a way to bring more travel into your Plan A. If Journey C includes starting a social venture, then perhaps you can squeeze in or explore joining a social venture in your Plan D too.<\/p>\r\n<p class=\"import-Normal\">Regardless of what you put into your Odyssey Journeys, you can use these creative ideas to inform your set of interviewees, the questions you ask them, and the kind of life journey alternatives you might want to consider exploring.<\/p>\r\n\r\n<h2 class=\"import-Normal\"><strong>Tool <\/strong><strong>#8<\/strong><strong> \u2013 <\/strong><strong>Odyssey Journey <\/strong><strong>Step-by-Step Review<\/strong><\/h2>\r\n<ol>\r\n \t<li class=\"import-Normal\">Warm up by doing a couple creativity exercises such as the Mind Map, Brainstorming, or Word Association using photographs as described in the Tool #8 video. Start with an Impulse such as \u201cHow Might I\u2026 (achieve my career-related design challenge)\u201d. Generate a good assortment of right-brain creative words and ideas that you can draw upon to create your Odyssey Journeys.<\/li>\r\n \t<li class=\"import-Normal\">Create your 5-year Plan A Odyssey Journey potentially using the template found at designingyour.life. [NOTE: Don\u2019t skip the first step! You want to start with a lot of creative ideas, otherwise your Odysseys may be boring, predictable and similar to each other.]<\/li>\r\n \t<li class=\"import-Normal\">Now imagine that you are absolutely prevented from following this plan. You must choose an alternative Plan B that hopefully will also bring you happiness.<\/li>\r\n \t<li class=\"import-Normal\">Create the Journey C of your dreams. One where you have all the money you might need \u2013 perhaps by winning the lottery or making a great investment or discovering a long-lost rich old aunt.<\/li>\r\n \t<li class=\"import-Normal\">Finally rate all 3 of these plans, identify any questions you might want to resolve in your design challenge and create a New-And-Improved Odyssey Journey that incorporates the best elements from all 3 plans (Plan D)!<\/li>\r\n \t<li class=\"import-Normal\">Document Your Process (e.g. Take Photos of Your Work). Be sure to include in your report a section for \u201cSo What?\u201d, \u201cInsights Gained\u201d or \u201cWhat I Learned\u201d.<\/li>\r\n<\/ol>\r\n<p class=\"import-Normal\">Upload Your Work to D2L at least 24 hours before class if you would like Public Feedback (Please Note that You Must Agree to Open Access Sharing for such Feedback)<\/p>\r\n\r\n<h1 class=\"import-Normal\"><strong>Assignment #<\/strong><strong>3<\/strong><strong> \u2013Step-by-Step <\/strong><strong>Review of Making Progress on Your Career-Related Design Challenges<\/strong><\/h1>\r\n<ol>\r\n \t<li>Review your Assignment #2 and any feedback you received on it. Watch the feedback videos posted to D2L to see the feedback given to other student assignments in the class and get a sense of how to improve your current DCQs and Goals. From among your DCQs, select 2 or 3 of your Career-Related ones to focus on in Assignment #3. Your Career-Related challenges should include what you do to earn money (financial capital), social capital and human capital through some combination of job, side-hustle and social activities. Based on ECLD Module 5 \u2013 User-Centricity, select the primary entrepreneurial methods and tools you will be using based on which of the four primary customer categories your DCQ is in.<\/li>\r\n \t<li>It helps to start your divergent discovery phase with Good Questions. Do your current DCQs point you toward actions you can take to resolve the challenge? Do they suggest people to speak with, things to find out, networking events to attend or organizations to join? What are potential activities you can do to get more information that might help? Brainstorm, on your own, different questions that arise from your DCQs and create post-it notes to decide what additional related questions you have, which tools might be appropriate to try, and what you want to learn in order to make progress during this Diamond\/Loop\/Iteration.<\/li>\r\n \t<li>Practise Mind-Mapping, Creative Visualization and Brainstorming using Tool #8A. Practise Life Interviewing and Networking using Tools #6A and 6B. <strong>I suggest doing at least 1-2 interviews per week and at least 2 networking events per month.<\/strong> Use the Customer Persona in Tool #5 and any other relevant entrepreneurial tools and methods depending on your cus<img src=\"http:\/\/pressbooks.library.ryerson.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/image23.png\" width=\"231\" height=\"196\" alt=\"&quot;&quot;\" class=\"alignright\" \/><span style=\"font-size: 1em;\"><\/span>tomer category (e.g. dSchool, VPD, BMC, 100Steps2Startup).<\/li>\r\n \t<li>Create Post-It Notes to Capture Key Discoveries, Issues, and Things that Stand Out using these tools. Practise using creativity and good visualization techniques in your Post-Its.<\/li>\r\n \t<li>Sometimes, starting with a few blank canvases can help you create post-it notes in the prior steps as well as guide your convergent pattern seeking efforts in the next steps. Here are a few sample canvas templates you might want to consider.<\/li>\r\n \t<li>Look for Patterns\r\n<ul>\r\n \t<li>Cluster, Separate, Label and Add New Post-Its<\/li>\r\n \t<li>Try a number of different canvas templates and 2 x 2 Matrices.<\/li>\r\n \t<li>Try using the convergent Odyssey Journal Map in Tool #8B.<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>Capture the Learning and Revise your Design Challenge Question (DCQ) to incorporate anything you learned into your new-and-improved DCQ. Show a Before and After to demonstrate how your DCQ improved over the course of Assignment #3. Will these new DCQs be a good start for the next Loop? Do they suggest good people to interview, networks to join, opportunities to pursue and events to attend during the remainder of the course? Update your Goal-Setting Tool #9 goals and highlight any major updates or differences.<\/li>\r\n \t<li>Meet with your Design Team using the crazy quilt principle and practise radical candor to review and discuss your progress, brainstorm alternatives, get their feedback and make any changes to address their suggestions. Capture your team members' feedback in post-it notes with questions, observations, feedback, and suggestions for improvement.<\/li>\r\n \t<li>Use Tool #11 \u2013 Self-Reflection to document which principles, attitudes and\/or skills you practised since the last assignment. Don\u2019t just copy the ones you used previously, demonstrate what you practised since the last assignment.<\/li>\r\n \t<li>Write your Report to Document Your Process (Take Photos of Your Work) and be sure to answer the 5 questions illustrated in the figure (i.e. did you start with good questions, use visualization, find good insights, make progress, practise, and end up at a better place that will help you launch your next Loop\/Iteration? Be sure to structure your report with sections such as \u201cSo What?\u201d or \u201cInsights I Gained\u201dor \u201cWhat I Learned\u201d. Write a Repo<img src=\"http:\/\/pressbooks.library.ryerson.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/image17-1.png\" width=\"263\" height=\"190\" alt=\"&quot;&quot; \" class=\"alignright\" \/>rt for the course assignment that meets university standards and includes Table of Contents, Introduction, Background, Next Steps and other relevant sections to help us to help you.<\/li>\r\n<\/ol>\r\n<p class=\"import-Normal\">Upload Your Work to D2L at least 24 hours before class if you would like Public Feedback (Please Note that You Must Agree to Open Access Sharing for such Feedback)<\/p>\r\n<p class=\"import-Normal\"><\/p>","rendered":"<p class=\"import-Normal\"><strong><em>Watch<\/em><\/strong><em>: Module 8 \u2013 Lemonade Principle (16:30)\u00a0<\/em><\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Entrepreneurial Career and Life Design (ECLD) Module 8 - the Lemonade Principle &amp; Surprise-Seeking\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ii0n9AZ5Qbc?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p class=\"import-Normal\"><strong><em>Watch<\/em><\/strong><em>: Resilience (19:33)<\/em><\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-2\" title=\"Steven Gedeon: Resilience\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gdemDKEdATw?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/image15-300x198.jpeg\" alt=\"Sculpture of lion with wings.\" width=\"300\" height=\"198\" class=\"alignright wp-image-53 size-medium\" style=\"padding-left: 0px;\" srcset=\"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/image15-300x198.jpeg 300w, https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/image15-1024x677.jpeg 1024w, https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/image15-768x508.jpeg 768w, https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/image15-1536x1016.jpeg 1536w, https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/image15-2048x1355.jpeg 2048w, https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/image15-65x43.jpeg 65w, https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/image15-225x149.jpeg 225w, https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/image15-350x232.jpeg 350w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"import-Normal\">I hope you enjoyed my Carnivale costume and history lesson on the resiliency and anti-fragility of those fleeing the ruins of the Roman empire. They found refuge in a swamp and built one of the most magnificent cities in the world with the Venetian Empire (\u201cLa Serenissima Repubblica di Venezia) lasting over 1000 years.<\/p>\n<p class=\"import-Normal\">I lived in a building built in 1070 (20 generations before Columbus set sail for the New World) and travelled extensively for a few years while working there. Sounds exotic, but I didn\u2019t tell you about the problems and frustrations with weak infrastructure, erratic train schedules and total absence of mail or fax. Back in 1989 there was no internet, GPS or mobile phones and you had to embrace the uncertainty, getting lost, and spontaneous closure of shops, hotels and museums. But you also learned how to seek and cherish surprise \u2013 discovering a magnificent church not shown on the map or being stuck at an amazing restaurant overlooking a bucolic vista. Looking back, I primarily remember all the wonderful surprises that defined my experience and led me to return 20+ years later as a professor of entrepreneurship.<\/p>\n<p class=\"import-Normal\">This anti-fragility and surprise-seeking behind ENT Principle #6 \u2013 Lemonade Principle is far deeper than merely making the best of a bad situation. Lemons are awesome \u2013 you can use them for more than just lemonade. You can make lemon merengue pie, vinaigrette, or lemon martini cocktails. You would be surprised at their usefulness (e.g. you can also use their anti-bacteriological properties as a cleanser).<\/p>\n<p class=\"import-Normal\">When you are searching for insights and discoveries, you want to explore the design space and that means finding non-users, extreme users, workarounds, and contradictions. You need the zen concept of \u2018Shoshin\u2019 \u2013 the curious beginner\u2019s mind. Otherwise you only find what you are expecting. When exploring Italy thirty years ago, it used to be easy to get off the beaten path and be surprised \u2013 I was lost most of the time! Nowadays everyone stares at their phone and always knows exactly where they are and what their next destination is \u2013 conveniently listed and rated on Trip Advisor along with photos of what to expect when you get there. You can\u2019t be surprised when you try to plan out every aspect of your day.<\/p>\n<p class=\"import-Normal\">In the video, I share the example of discovering what people <em>really<\/em> do with their clothes rather than simply believing what they told us while working on a design challenge in Germany. We had to work hard to catch people as they really acted and not how they told us they acted. Then we had to figure out what all these surprises meant and how we could help them solve their real problems instead of the problems we imagined they had.<\/p>\n<h1 class=\"import-Normal\"><strong lang=\"en-US\" xml:lang=\"en-US\">Re-Framing Failure, Anti-Fragility and Growth Mindset<\/strong><\/h1>\n<p class=\"import-Normal\"><strong><em>Watch and Use<\/em><\/strong><em> Tool <\/em><em>#<\/em><em>7 \u2013 Re-Framing Failure, Anti-Fragility and Growth Mindset<\/em><\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-3\" title=\"ECLD Tool #7 -  Re-Framing Failure, Anti-Fragility and Growth Mindset\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/tq84E6i0bGs?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"import-Normal\">As you grapple with your portfolio of design challenges, you are undoubtedly experiencing some frustrations. Some of your potential interviewees will ignore your emails or Linked In messages. Others may not have much to say or will say contradictory things. You may feel that you are not making as much progress or are not as \u201csmart\u201d as other students. Maybe you\u2019re feeling confused and don\u2019t like \u201cDancing with Ambiguity\u201d. Maybe you feel like quitting.<\/p>\n<p class=\"import-Normal\">I was taught that someone\u2019s IQ was fixed and that we were all born with a given number of brain cells. Some people were just better at things and would be for the rest of their lives no matter how much you worked. It turns out that this is just not accurate. Human brains have plasticity and we can not only grow new brain cells, but we can re-train our brains, change habits and learn new things throughout our entire lives.<\/p>\n<p class=\"import-Normal\">Nobody is born smart. We become smart through focus and effort as we learn new things. Someone who is \u201cbad at math\u2019 can become good at math with effort and focus. Nobody is born an Olympic athlete, each and every one of them must work hard to achieve that status. Every professional athlete has their story of overcoming adversity through dedication and hard work.<\/p>\n<p class=\"import-Normal\">It is true that some people are born with certain proclivities and seem to learn some things faster and more easily than others. Each of us tends to like and be better at certain things, but we are NOT stuck that way forever. Gender and racial stereotypes have been proven to be false \u2013 each of us has the capacity to learn and grow regardless of our genes or hormones.<\/p>\n<p class=\"import-Normal\">Human beings are not stuck with their beliefs, values or interests regardless of how early they form or who instilled them into us. Researchers have discovered that people who believe in a fixed mindset act differently from those who have a growth mindset as I describe in detail in the video.<\/p>\n<p class=\"import-Normal\">The purpose of Tool #7 is to help you reinforce a growth mindset by re-framing your \u201cfailures\u201d as learning opportunities. The growth mindset helps you build positive attitudes like grit, tenacity, perseverance and resilience.<\/p>\n<p class=\"import-Normal\">\u201c<em>Everyone wants to <\/em><strong><em>have<\/em><\/strong><em> grit, but nobody wants to <\/em><strong><em>earn it<\/em><\/strong><em> by being exposed to adversity, pain or failure<\/em>.\u201d &#8212; Steve Gedeon<\/p>\n<div class=\"textbox textbox--key-takeaways\">\n<header class=\"textbox__header\">\n<h1 class=\"import-Normal\"><strong>The Doctor Peter Principle<\/strong><\/h1>\n<\/header>\n<div class=\"textbox__content\">\n<p class=\"import-Normal\">When I was 29, I started a new job as Director of Research and Technology at a technology transfer institute in Canada. It was the Number 2 position in the organization and I was pretty young for such an important job. I was confident in my technical skills but a bit nervous about managing a relatively large team of scientists, engineers, technicians and administrators. I was also new to Toronto and had no friends or support network.<\/p>\n<p class=\"import-Normal\">My first day on the job, Doctor Peter confronted me in the hallway. He was a tall guy and he got right in my face \u2013 about 2\u201d from my nose \u2013 and he had an angry sneer as he looked down at me. \u201cYou don\u2019t belong here,\u201d he said. \u201cI should have been hired for the job you have. I\u2019m smarter and more experienced and know your job better than you do. We\u2019re never going to get along!\u201d<\/p>\n<p class=\"import-Normal\">I was more than a bit shocked and didn\u2019t know what to say. My experience had not prepared me for this and I had no specific principle or expert script to apply to what was a new situation for me. I tried to appease. I said something polite like, \u201cI hope to earn your respect over time and I\u2019m sure we\u2019ll find a way to work together.\u201d<\/p>\n<p class=\"import-Normal\">It didn\u2019t work. I tried everything, but he made my life as miserable as he possibly could for about 2 years. He constantly undercut me, bad-mouthed me behind my back, and said negative things to clients. Despite his arrogance, in truth he was just a mediocre scientist with poor writing skills and weak ability to sell projects to clients. Between his poor performance and even worse attitude, I eventually had to fire him. I went to the President of the organization and asked him to fire Dr. Peter. He refused to do it. He said it was my job and that firing him was an important part of my career growth. I had to fire Dr. Peter and boy did he curse me out! He said some very ugly things, blamed me for everything, and still insisted that he was absolutely amazing. He did the best he could to shred my dignity and make it one of the worst days of my life. I needed grit and resiliency to bounce back from this horrible, but ultimately growing, experience.<\/p>\n<p class=\"import-Normal\">Everyone at the centre was thrilled to finally be rid of him and his former clients all appreciated having someone else on their projects. He wasn\u2019t just a jerk to me \u2013 he was a jerk to everyone. Despite his PhD, he never did find another job within our field even though he went around to all his former clients and tried to get them to hire him.<\/p>\n<p class=\"import-Normal\">What\u2019s the lesson here? How could I learn and grow some anti-fragility from this experience? Was there a general principle that I could form so that next time this happened to me I would know what to do? I formed what I call the \u201cDoctor Peter Principle\u201d. It was not based solely on this one experience of course. It was also influenced by other interactions with bullies who were similar to Dr. Peter, but he really embodied the kind of person and attitude I needed to form a principle or policy around, so I named it after him. It basically says next time someone tells me \u201cwe\u2019ll never get along\u201d (or something like that) politely shake their hand, thank them for their honesty, and fire them on the spot. I\u2019ve heard other people call this their \u201cno jerks\u201d policy (or \u201cno a**hole policy\u201d). Jerks are toxic and nobody is so amazing or indispensable that they should not be fired immediately if they are a jerk. Never tolerate a jerk in your company. I\u2019ve since read this principle in many other people\u2019s books, but it took me 2 years to form it on my own.<\/p>\n<p class=\"import-Normal\">A few years later a similar thing happened to me my first day on the job as the new CEO of a publicly traded company. The board of directors had fired the former CEO the day before and I had flown into the head office to take over running this multi-national company, meet with the employees at that location, and deal with some very disturbing and potentially criminal allegations. The CFO lied to me about what was going on, said they should have been hired instead of me, and that we would not get along.<\/p>\n<p class=\"import-Normal\">The Doctor Peter Principle immediately leapt to mind and this time I knew exactly what I had to do. By this point in my career I had obtained my MBA and so I had another principle in mind regarding the role of important symbolic gestures. I not only fired the CFO on the spot, but I also called the police to have them seize the person\u2019s computer and escort them off the property as a symbolic gesture and to make a point. The individual in question helped make the point even louder by screaming obscenities as they were literally dragged out the door.<\/p>\n<p class=\"import-Normal\">Everyone got the message! Talk of this spread like wildfire throughout the company and all its international divisions in 15 different countries. Don\u2019t lie. Don\u2019t be a jerk. There\u2019s a new sheriff in town. Act with integrity or be fired on the spot. The application of these two principles had a dramatically positive effect on the company and its employees after only my first day on the job. And I became a bit more anti-fragile. I earned a bit more personal grit and resiliency.<\/p>\n<\/div>\n<\/div>\n<h2 class=\"import-Normal\"><strong>Tool #7 \u2013 Re-Framing Failure Step-by-Step Review<\/strong><\/h2>\n<ol>\n<li class=\"import-Normal\">Using your Journal, keep track of your disappointments, difficulties, frustrations and failures during the day or week. The goal is not to dwell on these problems, but merely to record them.<\/li>\n<li class=\"import-Normal\">Categorize these issues into one of three potential buckets: Was it just a simple mistake that you are unlikely to repeat? Was it some kind of regular weakness that you can avoid? Or is this an opportunity for growth \u2013 can you exhibit anti-fragile behavior and enhance your grit and resilience? You may consider downloading a worksheet template to use from www.designingyour.life.<\/li>\n<li class=\"import-Normal\">As you go through and work on improving your growth mindset and practising resiliency, capture any insights and reflections.<\/li>\n<li class=\"import-Normal\">Document Your Process (e.g. Take Photos of Your Work). Be sure to include a section in your report such as &#8220;So What?&#8221; or &#8220;Insights I Gained&#8221; or &#8220;What I Learned by Using this Tool&#8221;.<\/li>\n<\/ol>\n<p class=\"import-Normal\">Upload Your Work to D2L at least 24 hours before class if you would like Public Feedback (Please Note that You Must Agree to Open Access Sharing for such Feedback)<\/p>\n<h1 class=\"import-Normal\"><strong>Assignment #3: Make Progress on <\/strong><strong>Y<\/strong><strong>our Career-Related Design Challenges<\/strong><\/h1>\n<p class=\"import-Normal\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/pressbooks.library.ryerson.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/image17.png\" width=\"240\" height=\"173\" alt=\"&quot;&quot;\" class=\"alignright\" \/><\/p>\n<p class=\"import-Normal\">Let\u2019s continue to make progress on your portfolio of career-related design challenges while incorporating these new principles and tools. Each loop will involve setting a direction with a good DCQ, selecting which principles or tools to use, divergent thinking to evaluate a range of alternatives and a convergent phase to make a final decision and move onto the next step of your design challenge. Some of my tool descriptions also include the use of multiple divergent-convergent iterations.<\/p>\n<p class=\"import-Normal\">Assignment #3 is focussed on user-centricity, getting out of the building, enhancing your social capital, conducting life interviews, and using the customer persona tool to help guide your focus and document your quest for the holy grail of specificity. Start by reviewing the feedback you received on your DCQs and Goals in Assignment #2 and iterate to see if you can improve the impulse questions that will launch your Assignment #3. As I describe in ECLD Module 5 \u2013 User-Centricity the entrepreneurial tools and methods you use in Assignment #3 will depend on what your design challenge is and who your potential customers are. Your job-related DCQ may follow Stanford dSchool qualitative design thinking methods whereas your side-hustle-related DCQ may follow Lean methods, VPD or 100Steps2Startup methods. Your intrapreneurial-related DCQ may followDisciplined Entrepreneurship methods.<\/p>\n<p class=\"import-Normal\">In addition to all these general methods and tools, I suggest that you will also benefit from using the following specific divergent tools and videos that I created to help you with this course and assignment. I cover Brainstorming, Creative Visualization and Mind-Mapping techniques in the first half of Tool #8. Interviewing and Networking Skills are described in Tools 6A and 6B.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/pressbooks.library.ryerson.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/image18.png\" width=\"310\" height=\"165\" alt=\"&quot;&quot;\" class=\"alignleft\" \/><\/p>\n<p class=\"import-Normal\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/pressbooks.library.ryerson.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/image19.png\" width=\"304\" height=\"203\" alt=\"&quot;&quot;\" class=\"alignright\" \/><\/p>\n<p class=\"import-Normal\">Tool #5 \u2013 Customer Persona can be used as both a divergent thinking tool to start brainstorming, but is also an excellent tool to use at the end of the convergent thinking phase to document your discoveries and guide your focus in the next Iteration\/Loop. I also give you the Odyssey Journey Map in the second half of Tool #8 because students love it and it\u2019s a nice way to capture and see how your different career-related paths fit together to give you everything you want to squeeze into your amazing life.<\/p>\n<h2 class=\"import-Normal\"><strong lang=\"en-US\" xml:lang=\"en-US\">Tool <\/strong><strong lang=\"en-US\" xml:lang=\"en-US\">#8<\/strong><strong lang=\"en-US\" xml:lang=\"en-US\">: <\/strong><strong lang=\"en-US\" xml:lang=\"en-US\">Mind-Mapping, Brainstorming &amp; the Odyssey Journey<\/strong><\/h2>\n<p class=\"import-Normal\"><strong><em>Watch<\/em><\/strong><em> Tool <\/em><em>#<\/em><em>8 \u2013<\/em><em>Mind-Mapping, Brainstorming &amp; the<\/em><em> Odyssey <\/em><em>Journey (15:11)<\/em><\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-4\" title=\"ECLD Tool #8 Mind Map, Brainstorming &amp; Odyssey Journey\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/5f8ufSqBf-U?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"import-Normal\">You\u2019ve now refined a series of design challenges and are making progress toward them by interviewing people and learning more about what a career in your interest areas might look like. You are looking for more than just a job and are also considering what kinds of side-hustles, startups, changemaking projects and social capital networks will better position you in your career of choice. You\u2019ve been exposed to a variety of design thinking books, methods and tools that you can use during your customer-centric double-diamond.<\/p>\n<p class=\"import-Normal\">In addition to these external customers, you are noticing your \u2018failures\u2019 and re-framing them as growth opportunities. You\u2019ve been journaling and tracking what you spend your time on, what activities and people bring you happiness, and monitoring your self-talk.<\/p>\n<p class=\"import-Normal\">You\u2019ve learned a number of divergent thinking tools to expand your range of choices as well as convergent thinking tools to help you select from these choices and capture insights. You know something about your own problems\/jobs\/gains\/pains as well as your potential customers\/employers. You have learned and practised a number of entrepreneurial principles and know that the step-by-step use of Tools are only a rough guide and that search-based design challenges cannot be solved by simply following any step-by-step planning-based causal approach.<\/p>\n<p class=\"import-Normal\">As you iterate through your diamonds\/loops there are several divergent thinking tools that I can suggest to help stimulate your creativity and provide inspiration for alternatives to explore.<\/p>\n<p class=\"import-Normal\"><a href=\"http:\/\/pressbooks.library.ryerson.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/BeingOutdoor.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/BeingOutdoor-300x221.png\" alt=\"Image of mind map.\" width=\"300\" height=\"221\" class=\"alignright wp-image-164 size-medium\" srcset=\"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/BeingOutdoor-300x221.png 300w, https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/BeingOutdoor-65x48.png 65w, https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/BeingOutdoor-225x166.png 225w, https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/BeingOutdoor-350x258.png 350w, https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/BeingOutdoor.png 502w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p class=\"import-Normal\">The first one is called a Mind-Map which is especially useful if you are doing this on your own rather than with your design team. This starts with a single word or idea and gives you a structured approach to ideating a larger and richer set of ideas. The example shown here is taken from <a class=\"rId25\" href=\"http:\/\/www.designingyour.life\"><span class=\"import-Hyperlink\">www.designingyour.life<\/span><\/a> and shows someone who starts with an interest in being outdoors which stimulates a chain of career ideas. The goal is to unleash the creative right-side of your brain using word associations. The words closer to the centre tend to be logical left-brain ideas whereas the words at least 3 levels out (along the outer circumference) tend to be more creative right-brain ideas.<\/p>\n<p class=\"import-Normal\">In this person\u2019s case, they ideated from an interest in being outdoors to perhaps wanting a career that involves exotic locations, tropical beaches, pirates, exploring and\/or racing. Armed with this divergent set of ideas, they are better prepared to engage in convergent selection methods to help refine their ideas. Often, we just lack imagination and quantity, but can more easily discard and condense among alternatives.<\/p>\n<p class=\"import-Normal\">Brainstorming is perhaps the most common divergent thinking method, but this works best with a diverse team (think Radical Collaboration). The goal here is to start with an \u201cimpulse\u201d question, design challenge or idea and come up with a large number of divergent ideas with a focus on crazy and extreme ideas which help us get at our right-brain creativity. This normally involves everyone on the team coming up with as many ideas as possible for 20 minutes and writing them onto post-it notes. The team seeks quantity over quality and nobody is allowed to criticize any ideas during this 20-minute creative sprint. Often, using word association, one person\u2019s idea can spark a creative idea in others (this is called \u201cpiggy-backing\u201d).<\/p>\n<figure id=\"attachment_237\" aria-describedby=\"caption-attachment-237\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/7646064120_14ddfc5fb1_o-1-300x242.jpg\" alt=\"hand holding paper airplane with sky in the background.\" width=\"300\" height=\"242\" class=\"wp-image-237 size-medium\" srcset=\"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/7646064120_14ddfc5fb1_o-1-300x242.jpg 300w, https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/7646064120_14ddfc5fb1_o-1-65x52.jpg 65w, https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/7646064120_14ddfc5fb1_o-1-225x181.jpg 225w, https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/7646064120_14ddfc5fb1_o-1-350x282.jpg 350w, https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/7646064120_14ddfc5fb1_o-1.jpg 744w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-237\" class=\"wp-caption-text\">&#8220;<a href=\"https:\/\/www.flickr.com\/photos\/33347083@N06\/7646064120\">paper airplane<\/a>&#8221; by <a href=\"https:\/\/www.flickr.com\/photos\/33347083@N06\">hgz09<\/a> is marked with <a href=\"https:\/\/creativecommons.org\/licenses\/by-nc\/2.0\/?ref=openverse\">CC BY-NC 2.0<\/a>. Modified by cropping.<\/figcaption><\/figure>\n<p class=\"import-Normal\">Another method to help spark some creative juices is to use a picture to stimulate ideas. Consider the photograph here (from freepik.com) and write down as many words\/ideas that come to mind as you can for 10 minutes. There are 3 categories of words\/ideas. The first category of words might include things like blue, fly, plane, propel or hand \u2013 these are left-brain ideas that are directly contained within the picture itself. A second category of words\/ideas might include things like freedom, travel, adventure or crash \u2013 these are also left-brain ideas that directly arise from the picture but are not actually contained in the picture itself. The third category of words\/ideas would be something like Elvis Presley which arises from your creative right-brain \u2013 Elvis was like a plane that lifted off and flew high before falling and crashing. It takes practice to get your brain limbered up to allow this third category of creative association. Most of us tend to be trapped in our left-brain logical thinking throughout most of the day.<\/p>\n<p class=\"import-Normal\">There are several good techniques that you can find online to help you get your creativity flowing. If you are not accustomed to spending time being creative, you should probably devote at least 10 minutes to getting in the right frame of mind (using Mind-Mapping or Brainstorming) before trying the Odyssey Journey tool.<\/p>\n<p class=\"import-Normal\">The Odyssey Journey helps you ideate what a potential future career journey might look like. You can expect that there will be a lot of crazy twists and turns. That\u2019s why it\u2019s called an Odyssey which is based on the famous ancient Greek Homeric poetry of the Iliad and the Odyssey. The Iliad is a story about the Trojan War and the Odyssey gives the story of Odysseus\u2019s 10-year journey home from the Trojan War. He and his crew are continuously blown off course (by one of the gods he accidentally angered) and battle with the Cyclops, witches, sirens, harpies and other fantastic creatures before the hero Odysseus finally returns home to his wife and children after his multi-year Odyssey. It\u2019s an adventure story about a clever and resourceful hero exhibiting grit, tenacity and resilience \u2013 just like you!<\/p>\n<p class=\"import-Normal\">The goal is to brainstorm 3 radically different versions of what your life might look like over the next few years. The first version is your most likely Plan A journey. The second one is the version of your life you would choose if Plan A was suddenly taken away from you. If Plan A is becoming an accountant, you can imagine that suddenly all accounting is done by AI or perhaps all accounting work is outsourced to lower cost countries (not so improbable it turns out) so you must choose a Plan B divergent alternative. For the third version, Plan C, imagine you suddenly won the lottery and had absolutely no need to work ever again. This is where your creative talents can really roam to dream big and bold. Be the hero of your own life\u2019s story!<\/p>\n<p class=\"import-Normal\"><a href=\"http:\/\/pressbooks.library.ryerson.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/SiliconValleyStory.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/SiliconValleyStory-300x190.png\" alt=\"&quot;&quot;\" width=\"300\" height=\"190\" class=\"alignleft wp-image-165 size-medium\" srcset=\"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/SiliconValleyStory-300x190.png 300w, https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/SiliconValleyStory-65x41.png 65w, https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/SiliconValleyStory-225x143.png 225w, https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/SiliconValleyStory-350x222.png 350w, https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/SiliconValleyStory.png 531w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Designingyour.life suggests that you pick a 5-year timeline for your Odyssey Journey. That\u2019s not so far into the future that it\u2019s a total fantasy, but it\u2019s far enough away that you can use some creativity in imagining a lot of cool things happening. They have a template on their website that you can use along with a few examples of what other people have come up with.<\/p>\n<p class=\"import-Normal\">You should rate each of your Plans A, B and C and then spend some time finding a way to bring the best elements of all three into alignment into your new-and-improved Plan D. For example, if your fabulously wealthy Journey C includes travel, then you should see if you can find a way to bring more travel into your Plan A. If Journey C includes starting a social venture, then perhaps you can squeeze in or explore joining a social venture in your Plan D too.<\/p>\n<p class=\"import-Normal\">Regardless of what you put into your Odyssey Journeys, you can use these creative ideas to inform your set of interviewees, the questions you ask them, and the kind of life journey alternatives you might want to consider exploring.<\/p>\n<h2 class=\"import-Normal\"><strong>Tool <\/strong><strong>#8<\/strong><strong> \u2013 <\/strong><strong>Odyssey Journey <\/strong><strong>Step-by-Step Review<\/strong><\/h2>\n<ol>\n<li class=\"import-Normal\">Warm up by doing a couple creativity exercises such as the Mind Map, Brainstorming, or Word Association using photographs as described in the Tool #8 video. Start with an Impulse such as \u201cHow Might I\u2026 (achieve my career-related design challenge)\u201d. Generate a good assortment of right-brain creative words and ideas that you can draw upon to create your Odyssey Journeys.<\/li>\n<li class=\"import-Normal\">Create your 5-year Plan A Odyssey Journey potentially using the template found at designingyour.life. [NOTE: Don\u2019t skip the first step! You want to start with a lot of creative ideas, otherwise your Odysseys may be boring, predictable and similar to each other.]<\/li>\n<li class=\"import-Normal\">Now imagine that you are absolutely prevented from following this plan. You must choose an alternative Plan B that hopefully will also bring you happiness.<\/li>\n<li class=\"import-Normal\">Create the Journey C of your dreams. One where you have all the money you might need \u2013 perhaps by winning the lottery or making a great investment or discovering a long-lost rich old aunt.<\/li>\n<li class=\"import-Normal\">Finally rate all 3 of these plans, identify any questions you might want to resolve in your design challenge and create a New-And-Improved Odyssey Journey that incorporates the best elements from all 3 plans (Plan D)!<\/li>\n<li class=\"import-Normal\">Document Your Process (e.g. Take Photos of Your Work). Be sure to include in your report a section for \u201cSo What?\u201d, \u201cInsights Gained\u201d or \u201cWhat I Learned\u201d.<\/li>\n<\/ol>\n<p class=\"import-Normal\">Upload Your Work to D2L at least 24 hours before class if you would like Public Feedback (Please Note that You Must Agree to Open Access Sharing for such Feedback)<\/p>\n<h1 class=\"import-Normal\"><strong>Assignment #<\/strong><strong>3<\/strong><strong> \u2013Step-by-Step <\/strong><strong>Review of Making Progress on Your Career-Related Design Challenges<\/strong><\/h1>\n<ol>\n<li>Review your Assignment #2 and any feedback you received on it. Watch the feedback videos posted to D2L to see the feedback given to other student assignments in the class and get a sense of how to improve your current DCQs and Goals. From among your DCQs, select 2 or 3 of your Career-Related ones to focus on in Assignment #3. Your Career-Related challenges should include what you do to earn money (financial capital), social capital and human capital through some combination of job, side-hustle and social activities. Based on ECLD Module 5 \u2013 User-Centricity, select the primary entrepreneurial methods and tools you will be using based on which of the four primary customer categories your DCQ is in.<\/li>\n<li>It helps to start your divergent discovery phase with Good Questions. Do your current DCQs point you toward actions you can take to resolve the challenge? Do they suggest people to speak with, things to find out, networking events to attend or organizations to join? What are potential activities you can do to get more information that might help? Brainstorm, on your own, different questions that arise from your DCQs and create post-it notes to decide what additional related questions you have, which tools might be appropriate to try, and what you want to learn in order to make progress during this Diamond\/Loop\/Iteration.<\/li>\n<li>Practise Mind-Mapping, Creative Visualization and Brainstorming using Tool #8A. Practise Life Interviewing and Networking using Tools #6A and 6B. <strong>I suggest doing at least 1-2 interviews per week and at least 2 networking events per month.<\/strong> Use the Customer Persona in Tool #5 and any other relevant entrepreneurial tools and methods depending on your cus<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/pressbooks.library.ryerson.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/image23.png\" width=\"231\" height=\"196\" alt=\"&quot;&quot;\" class=\"alignright\" \/><span style=\"font-size: 1em;\"><\/span>tomer category (e.g. dSchool, VPD, BMC, 100Steps2Startup).<\/li>\n<li>Create Post-It Notes to Capture Key Discoveries, Issues, and Things that Stand Out using these tools. Practise using creativity and good visualization techniques in your Post-Its.<\/li>\n<li>Sometimes, starting with a few blank canvases can help you create post-it notes in the prior steps as well as guide your convergent pattern seeking efforts in the next steps. Here are a few sample canvas templates you might want to consider.<\/li>\n<li>Look for Patterns\n<ul>\n<li>Cluster, Separate, Label and Add New Post-Its<\/li>\n<li>Try a number of different canvas templates and 2 x 2 Matrices.<\/li>\n<li>Try using the convergent Odyssey Journal Map in Tool #8B.<\/li>\n<\/ul>\n<\/li>\n<li>Capture the Learning and Revise your Design Challenge Question (DCQ) to incorporate anything you learned into your new-and-improved DCQ. Show a Before and After to demonstrate how your DCQ improved over the course of Assignment #3. Will these new DCQs be a good start for the next Loop? Do they suggest good people to interview, networks to join, opportunities to pursue and events to attend during the remainder of the course? Update your Goal-Setting Tool #9 goals and highlight any major updates or differences.<\/li>\n<li>Meet with your Design Team using the crazy quilt principle and practise radical candor to review and discuss your progress, brainstorm alternatives, get their feedback and make any changes to address their suggestions. Capture your team members&#8217; feedback in post-it notes with questions, observations, feedback, and suggestions for improvement.<\/li>\n<li>Use Tool #11 \u2013 Self-Reflection to document which principles, attitudes and\/or skills you practised since the last assignment. Don\u2019t just copy the ones you used previously, demonstrate what you practised since the last assignment.<\/li>\n<li>Write your Report to Document Your Process (Take Photos of Your Work) and be sure to answer the 5 questions illustrated in the figure (i.e. did you start with good questions, use visualization, find good insights, make progress, practise, and end up at a better place that will help you launch your next Loop\/Iteration? Be sure to structure your report with sections such as \u201cSo What?\u201d or \u201cInsights I Gained\u201dor \u201cWhat I Learned\u201d. Write a Repo<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/pressbooks.library.ryerson.ca\/ecld\/wp-content\/uploads\/sites\/336\/2022\/03\/image17-1.png\" width=\"263\" height=\"190\" alt=\"&quot;&quot;\" class=\"alignright\" \/>rt for the course assignment that meets university standards and includes Table of Contents, Introduction, Background, Next Steps and other relevant sections to help us to help you.<\/li>\n<\/ol>\n<p class=\"import-Normal\">Upload Your Work to D2L at least 24 hours before class if you would like Public Feedback (Please Note that You Must Agree to Open Access Sharing for such Feedback)<\/p>\n<p class=\"import-Normal\">\n","protected":false},"author":2,"menu_order":7,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[49],"contributor":[],"license":[],"class_list":["post-142","chapter","type-chapter","status-publish","hentry","chapter-type-numberless"],"part":3,"_links":{"self":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-json\/pressbooks\/v2\/chapters\/142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":15,"href":"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-json\/pressbooks\/v2\/chapters\/142\/revisions"}],"predecessor-version":[{"id":373,"href":"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-json\/pressbooks\/v2\/chapters\/142\/revisions\/373"}],"part":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-json\/pressbooks\/v2\/parts\/3"}],"metadata":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-json\/pressbooks\/v2\/chapters\/142\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-json\/wp\/v2\/media?parent=142"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-json\/pressbooks\/v2\/chapter-type?post=142"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-json\/wp\/v2\/contributor?post=142"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/ecld\/wp-json\/wp\/v2\/license?post=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}