{"id":143,"date":"2022-07-13T22:34:56","date_gmt":"2022-07-14T02:34:56","guid":{"rendered":"https:\/\/pressbooks.library.ryerson.ca\/gcm802p2022\/?post_type=chapter&#038;p=143"},"modified":"2022-07-13T23:06:49","modified_gmt":"2022-07-14T03:06:49","slug":"bts-breakthrough","status":"publish","type":"chapter","link":"https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/chapter\/bts-breakthrough\/","title":{"raw":"BTS \u2013 The Breakthrough in Western Media","rendered":"BTS \u2013 The Breakthrough in Western Media"},"content":{"raw":"<h2><span style=\"color: #993366\">\u00a0Who is BTS and what is \u201cHallyu\u201d?<\/span><\/h2>\r\n<span class=\"firstcharacter\">B<\/span>TS, also known as \u201cBulletproof Boyscouts\u201d have established a name for themselves in the past few years. With the new release, of their three-part anthropology album \u201cProof\u201d, they\u2019ve broken \u201cnumerous records\u201d on the music streaming Platform Spotify alone.\u00a0 In May 2022 BTS has visited the White House in Washington DC, where they\u2019ve spoken up as youth ambassadors against the rise of Asian violence. The Korean Pop Wave is influencing the western Music World immensely due to Artist such as BTS.\r\n\r\n[caption id=\"attachment_146\" align=\"alignleft\" width=\"391\"]<img src=\"http:\/\/pressbooks.library.ryerson.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/BTS-4-300x225.png\" alt=\"Seoul City View\" width=\"391\" height=\"293\" class=\" wp-image-146\" \/> Seoul City View[\/caption]\r\n\r\nThese Artists do not only influence the World of Pop and glamour but also to the growth of the economy in South Korea. Due to the Korean Pop Culture Trend \u201cHallyu\u201d more and more people are willing to learn more about the Korean culture and language. \u00a0As KF president Lee Geun said \"Hallyu has become not only global content but an important asset in public diplomacy\", it is not only a short Trend but a Wave that has been established to be a huge factory of success, which even influences South Koreas economic circulation.\r\n\r\n&nbsp;\r\n<h2><\/h2>\r\n<h2 style=\"text-align: center\"><img src=\"http:\/\/pressbooks.library.ryerson.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/Logo-300x300.png\" alt=\"Logo BTS\" width=\"62\" height=\"62\" class=\"alignnone wp-image-148\" \/><\/h2>\r\n<h2><span style=\"color: #993366\">Bumpy road to Fame<\/span><\/h2>\r\nThe members of BTS perhaps had a strong dream but could\u2019ve never seen this coming. Since the start of their career, they have not been welcomed with open arms in the music industry. The South Korean entertainment industry is very structured, which leads to the so called \u201c<a href=\"https:\/\/kpoploop.com\/big-3-of-k-pop\/\" style=\"color: #993366\"><em>Big 3<\/em><\/a>\u201d Companies to only be successful. So in conclusion all other artists from so called \u201clittle companies\u201d are doomed to fail. Big Hit Entertainment collected the seven-member group from 2010-2011 through auditions from all over South Korea.\r\n\r\nThe group was finalized with the members:\r\n<ul>\r\n \t<li style=\"text-align: left\">Jimin<\/li>\r\n \t<li style=\"text-align: left\">J-Hope<\/li>\r\n \t<li style=\"text-align: left\">Jungkook<\/li>\r\n \t<li style=\"text-align: left\">Jin<\/li>\r\n \t<li style=\"text-align: left\">V<\/li>\r\n \t<li style=\"text-align: left\">Suga<\/li>\r\n \t<li style=\"text-align: left\">RM<\/li>\r\n<\/ul>\r\nOn June 13, 2013 the Band officially debuted with their first Single \u201cNo More Dream\u201d which hasn\u2019t sparked major interest in the western world yet.\r\n\r\n[caption id=\"attachment_147\" align=\"alignright\" width=\"225\"]<img src=\"http:\/\/pressbooks.library.ryerson.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/BTS-2-225x300.png\" alt=\"Light Stick\" width=\"225\" height=\"300\" class=\"size-medium wp-image-147\" \/> Light Stick[\/caption]\r\n\r\nThe Kpop fanbase in South Korea was really divided and had many opinions about the newcomers. But even in 2016, 3 years after their debut BTS still had to fight for their dreams. The Band was invited to attend and perform at the \u201c<a href=\"https:\/\/en.wikipedia.org\/wiki\/Melon_Music_Awards\" style=\"color: #993366\"><em>Melon Music Awards<\/em><\/a>\u201d Show, which is a big Show to honor successful Bands, Singers and Performers. When it was BTS time to perform they were greeted by a so called \u201cBlack Ocean\u201d. Light sticks are a huge part of the Kpop Fan Culture and are a big sign of support towards the artist. In this case everyone turned their Light sticks off to show that they are not supportive of these performers. The biggest turning point in their career was the massive mega hit album \u201cLove Yourself: Her\u201d, which was released in May 2017. The Song \u201cDNA\u201d from the mentioned album peaked at number 67 on the Hot 100 Billboard, which lead BTS to be the highest Kpop Song to peak at that time.\r\n\r\n&nbsp;\r\n<h2 style=\"text-align: center\"><img src=\"http:\/\/pressbooks.library.ryerson.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/Logo-300x300.png\" alt=\"Logo BTS\" width=\"62\" height=\"62\" class=\"alignnone wp-image-148\" \/><\/h2>\r\n<h2><span style=\"color: #993366\">2022<\/span><\/h2>\r\n<span class=\"firstcharacter\">F<\/span>ast forward to 2022 the company Big Hit Entertainment has expanded immensely, thanks to the success of BTS. Hybe, which is the head company of Big Hit Entertainment now, has been proclaimed by Fast Company to be \u201cthe most innovative media company of 2022\u201d. All in all, we can conclude from BTS to never stop working hard for our dream, no matter how bumpy the road is we should always be focused on our main motivation \u2013 our goal!\r\n<blockquote><span style=\"background-color: #993366;color: #ffffff\"><strong>\u201eLife is tough, and things don't always work out well, but we should be brave and go on with our lives.\" - BTS<\/strong><\/span><\/blockquote>\r\n<p class=\"p1\">As in right now, the group has decided to go on a break and focus on solo activities, to find new inspirations for future projects. The band has confirmed that this is not a permanent separation, but more of a creative break to see who the've become as people and gain new experiences.<\/p>\r\n&nbsp;\r\n\r\nhttps:\/\/youtu.be\/kXpOEzNZ8hQ","rendered":"<h2><span style=\"color: #993366\">\u00a0Who is BTS and what is \u201cHallyu\u201d?<\/span><\/h2>\n<p><span class=\"firstcharacter\">B<\/span>TS, also known as \u201cBulletproof Boyscouts\u201d have established a name for themselves in the past few years. With the new release, of their three-part anthropology album \u201cProof\u201d, they\u2019ve broken \u201cnumerous records\u201d on the music streaming Platform Spotify alone.\u00a0 In May 2022 BTS has visited the White House in Washington DC, where they\u2019ve spoken up as youth ambassadors against the rise of Asian violence. The Korean Pop Wave is influencing the western Music World immensely due to Artist such as BTS.<\/p>\n<figure id=\"attachment_146\" aria-describedby=\"caption-attachment-146\" style=\"width: 391px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/pressbooks.library.ryerson.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/BTS-4-300x225.png\" alt=\"Seoul City View\" width=\"391\" height=\"293\" class=\"wp-image-146\" srcset=\"https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/BTS-4-300x225.png 300w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/BTS-4-1024x768.png 1024w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/BTS-4-768x576.png 768w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/BTS-4-1536x1152.png 1536w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/BTS-4-65x49.png 65w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/BTS-4-225x169.png 225w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/BTS-4-350x263.png 350w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/BTS-4.png 2048w\" sizes=\"auto, (max-width: 391px) 100vw, 391px\" \/><figcaption id=\"caption-attachment-146\" class=\"wp-caption-text\">Seoul City View<\/figcaption><\/figure>\n<p>These Artists do not only influence the World of Pop and glamour but also to the growth of the economy in South Korea. Due to the Korean Pop Culture Trend \u201cHallyu\u201d more and more people are willing to learn more about the Korean culture and language. \u00a0As KF president Lee Geun said &#8220;Hallyu has become not only global content but an important asset in public diplomacy&#8221;, it is not only a short Trend but a Wave that has been established to be a huge factory of success, which even influences South Koreas economic circulation.<\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2 style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/pressbooks.library.ryerson.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/Logo-300x300.png\" alt=\"Logo BTS\" width=\"62\" height=\"62\" class=\"alignnone wp-image-148\" srcset=\"https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/Logo-300x300.png 300w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/Logo-150x150.png 150w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/Logo-65x65.png 65w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/Logo-225x225.png 225w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/Logo-350x350.png 350w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/Logo.png 500w\" sizes=\"auto, (max-width: 62px) 100vw, 62px\" \/><\/h2>\n<h2><span style=\"color: #993366\">Bumpy road to Fame<\/span><\/h2>\n<p>The members of BTS perhaps had a strong dream but could\u2019ve never seen this coming. Since the start of their career, they have not been welcomed with open arms in the music industry. The South Korean entertainment industry is very structured, which leads to the so called \u201c<a href=\"https:\/\/kpoploop.com\/big-3-of-k-pop\/\" style=\"color: #993366\"><em>Big 3<\/em><\/a>\u201d Companies to only be successful. So in conclusion all other artists from so called \u201clittle companies\u201d are doomed to fail. Big Hit Entertainment collected the seven-member group from 2010-2011 through auditions from all over South Korea.<\/p>\n<p>The group was finalized with the members:<\/p>\n<ul>\n<li style=\"text-align: left\">Jimin<\/li>\n<li style=\"text-align: left\">J-Hope<\/li>\n<li style=\"text-align: left\">Jungkook<\/li>\n<li style=\"text-align: left\">Jin<\/li>\n<li style=\"text-align: left\">V<\/li>\n<li style=\"text-align: left\">Suga<\/li>\n<li style=\"text-align: left\">RM<\/li>\n<\/ul>\n<p>On June 13, 2013 the Band officially debuted with their first Single \u201cNo More Dream\u201d which hasn\u2019t sparked major interest in the western world yet.<\/p>\n<figure id=\"attachment_147\" aria-describedby=\"caption-attachment-147\" style=\"width: 225px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/pressbooks.library.ryerson.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/BTS-2-225x300.png\" alt=\"Light Stick\" width=\"225\" height=\"300\" class=\"size-medium wp-image-147\" srcset=\"https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/BTS-2-225x300.png 225w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/BTS-2-768x1024.png 768w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/BTS-2-1152x1536.png 1152w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/BTS-2-65x87.png 65w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/BTS-2-350x467.png 350w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/BTS-2.png 1536w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><figcaption id=\"caption-attachment-147\" class=\"wp-caption-text\">Light Stick<\/figcaption><\/figure>\n<p>The Kpop fanbase in South Korea was really divided and had many opinions about the newcomers. But even in 2016, 3 years after their debut BTS still had to fight for their dreams. The Band was invited to attend and perform at the \u201c<a href=\"https:\/\/en.wikipedia.org\/wiki\/Melon_Music_Awards\" style=\"color: #993366\"><em>Melon Music Awards<\/em><\/a>\u201d Show, which is a big Show to honor successful Bands, Singers and Performers. When it was BTS time to perform they were greeted by a so called \u201cBlack Ocean\u201d. Light sticks are a huge part of the Kpop Fan Culture and are a big sign of support towards the artist. In this case everyone turned their Light sticks off to show that they are not supportive of these performers. The biggest turning point in their career was the massive mega hit album \u201cLove Yourself: Her\u201d, which was released in May 2017. The Song \u201cDNA\u201d from the mentioned album peaked at number 67 on the Hot 100 Billboard, which lead BTS to be the highest Kpop Song to peak at that time.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/pressbooks.library.ryerson.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/Logo-300x300.png\" alt=\"Logo BTS\" width=\"62\" height=\"62\" class=\"alignnone wp-image-148\" srcset=\"https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/Logo-300x300.png 300w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/Logo-150x150.png 150w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/Logo-65x65.png 65w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/Logo-225x225.png 225w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/Logo-350x350.png 350w, https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-content\/uploads\/sites\/357\/2022\/07\/Logo.png 500w\" sizes=\"auto, (max-width: 62px) 100vw, 62px\" \/><\/h2>\n<h2><span style=\"color: #993366\">2022<\/span><\/h2>\n<p><span class=\"firstcharacter\">F<\/span>ast forward to 2022 the company Big Hit Entertainment has expanded immensely, thanks to the success of BTS. Hybe, which is the head company of Big Hit Entertainment now, has been proclaimed by Fast Company to be \u201cthe most innovative media company of 2022\u201d. All in all, we can conclude from BTS to never stop working hard for our dream, no matter how bumpy the road is we should always be focused on our main motivation \u2013 our goal!<\/p>\n<blockquote><p><span style=\"background-color: #993366;color: #ffffff\"><strong>\u201eLife is tough, and things don&#8217;t always work out well, but we should be brave and go on with our lives.&#8221; &#8211; BTS<\/strong><\/span><\/p><\/blockquote>\n<p class=\"p1\">As in right now, the group has decided to go on a break and focus on solo activities, to find new inspirations for future projects. The band has confirmed that this is not a permanent separation, but more of a creative break to see who the&#8217;ve become as people and gain new experiences.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"BTS (\ubc29\ud0c4\uc18c\ub144\ub2e8) &#39;Yet To Come (The Most Beautiful Moment)&#39; Official MV\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kXpOEzNZ8hQ?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"author":448,"menu_order":10,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":["skrstic"],"pb_section_license":"cc-by-nc"},"chapter-type":[48],"contributor":[61],"license":[56],"class_list":["post-143","chapter","type-chapter","status-publish","hentry","chapter-type-standard","contributor-skrstic","license-cc-by-nc"],"part":3,"_links":{"self":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-json\/pressbooks\/v2\/chapters\/143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-json\/wp\/v2\/users\/448"}],"version-history":[{"count":13,"href":"https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-json\/pressbooks\/v2\/chapters\/143\/revisions"}],"predecessor-version":[{"id":145,"href":"https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-json\/pressbooks\/v2\/chapters\/143\/revisions\/145"}],"part":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-json\/pressbooks\/v2\/parts\/3"}],"metadata":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-json\/pressbooks\/v2\/chapters\/143\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-json\/wp\/v2\/media?parent=143"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-json\/pressbooks\/v2\/chapter-type?post=143"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-json\/wp\/v2\/contributor?post=143"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/gcm802p2022\/wp-json\/wp\/v2\/license?post=143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}