{"id":68,"date":"2021-06-11T10:47:35","date_gmt":"2021-06-11T14:47:35","guid":{"rendered":"https:\/\/pressbooks.library.ryerson.ca\/marketing\/?post_type=back-matter&#038;p=68"},"modified":"2021-09-25T17:01:15","modified_gmt":"2021-09-25T21:01:15","slug":"references","status":"publish","type":"back-matter","link":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/back-matter\/references\/","title":{"raw":"References","rendered":"References"},"content":{"raw":"<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/10-7-sales-promotions\/\">Abedi, M. (2019). Tim Hortons launches rewards program - here's how it compares to the competition. <em>Global News.\u00a0<\/em>https:\/\/globalnews.ca\/news\/5077023\/tim-horton-rewards-programs-competition\/<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/2-5-strategic-portfolio-planning-approaches\/\">Acumen Research and Consulting. (2021, February 11). <em>Smartwatch market value projected to reach US$ 88.7 billion by 2027.\u00a0<\/em>https:\/\/www.globenewswire.com\/news-release\/2021\/02\/11\/2174308\/0\/en\/Smartwatch-Market-Value-Projected-To-Reach-Us-88-7-Billion-By-2027-Acumen-Research-And-Consulting.html<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/10-2-the-promotion-mix\/\">Adams, F. (2017). What is online marketing? the definitive guide to internet visibility? <em>Forbes<\/em>. \u00a0https:\/\/www.forbes.com\/sites\/robertadams\/2017\/04\/27\/what-is-online-marketing-the-definitive-guide-to-internet-visibility\/?sh=3ceef557377f<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/10-1-integrated-marketing-communications\/\">Ad Standards. (2018). <em>Consumer perspectives on advertising<\/em>. https:\/\/adstandards.ca\/wp-content\/uploads\/2018\/06\/Ad-Standards-2018-Consumer-Research.pdf<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/10-3-factors-influencing-the-promotion-mix-communication-process-and-message-problems\/\">Ad Standards. (2019). <em>The Canadian code of advertising standards<\/em>. https:\/\/adstandards.ca\/code\/the-code-online\/<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/3-4-factors-that-influence-consumers-buying-behaviour\/\">Amazon. (n.d.). <em>Try before you buy with Prime Wardrobe<\/em>. https:\/\/www.amazon.com\/primeinsider\/tips\/prime-wardrobe.html<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/9-5-channel-dynamics\/\">Amazon. (2003, November 5). <em>Amazon.ca launches Amazon Marketplace, significantly expanding selection for customers by enabling third parties to sell through Amazon.ca<\/em>. https:\/\/press.aboutamazon.com\/news-releases\/news-release-details\/amazonca-launches-amazon-marketplace-significantly-expanding-0<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/1-1-defining-marketing-2\/\"><span lang=\"EN-US\">American Marketing Association. (n.d.). <em>Definition of marketing<\/em>. https:\/\/www.ama.org\/the-definition-of-marketing-what-is-marketing\/<\/span><\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/1-3-themes-2\/\"><span style=\"text-align: initial;font-size: 1em\">Apple. (n.d.).<\/span><em style=\"text-align: initial;font-size: 1em\">\u00a0Product feedback.<\/em><span style=\"text-align: initial;font-size: 1em\">\u00a0https:\/\/www.apple.com\/feedback\/<\/span><\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/11-3-direct-promotion-print-online-and-mobile\/\">Aufrieter, N., Boudet, J., &amp; Weng, V. (2013, November 19). Email marketing : think inside the box. <em>Forbes<\/em>. https:\/\/www.forbes.com\/sites\/mckinsey\/2013\/11\/19\/email-marketing-think-inside-the-new-inbox\/?sh=2f26086f2a98<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/3-4-factors-that-influence-consumers-buying-behaviour\/\"><span style=\"text-align: initial;font-size: 1em\">Barak, B., &amp; Gould, S. (1985). Alternative age measures: A research agenda.<\/span><i style=\"text-align: initial;font-size: 1em\"> Advances in Consumer Research, <\/i><i style=\"text-align: initial;font-size: 1em\">12<\/i>(1)<span style=\"text-align: initial;font-size: 1em\">, 53-58.<\/span><\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/3-5-formal-and-informal-methods-of-understanding-the-customer\/\">Barnes, B. (2009, April 13). Disney expert uses science to draw boy viewers. <em>New York Times<\/em>. http:\/\/www.nytimes.com\/2009\/04\/14\/arts\/television\/14boys.html?pagewanted=1&amp;_r=1<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/9-3-functions-performed-by-channel-partners\/\">Barrett, B. (2019, April 8). <em>The radical transformation of the textbook<\/em>. Wired. https:\/\/www.wired.com\/story\/digital-textbooks-radical-transformation\/<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/11-3-direct-promotion-print-online-and-mobile\/\">Batra, R., &amp; Keller, K. L. (2016) Integrating marketing communications: new findings, new lessons, and new ideas. <em>Journal of Marketing: AMA\/MSI Special Issue, 80<\/em>(4), 122\u2013145. DOI: 10.1509\/jm.15.0419<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/8-3-determine-pricing-strategy\/\">BBC News. (2018, December 19). <em>Facebook's data-sharing deals exposed<\/em>. https:\/\/www.bbc.com\/news\/technology-46618582#comments<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/9-1-marketing-channels-and-channel-partners\/\">BDC. (n.d.). <em>COVID-19: 6 steps to manage supply chain risks<\/em>. https:\/\/www.bdc.ca\/en\/articles-tools\/operations\/purchasing\/covid-19-steps-manage-supply-chain-risks<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/3-4-factors-that-influence-consumers-buying-behaviour\/\">Beer, J. (2019, June 5). <em>Why marketing to seniors is so terrible<\/em>. Fast Company. https:\/\/www.fastcompany.com\/90341477\/why-marketing-to-seniors-is-so-terrible<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/11-3-direct-promotion-print-online-and-mobile\/\">Berman, R., &amp; Katona, Z. (2013). The role of search engine optimization in search marketing. <em>Marketing Science, 32<\/em>(4), 644-651.<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/5-1-targeted-marketing-versus-mass-marketing\/\">Birchall, J. (2009, March 31). Value trend tests brand loyalty.\u00a0<em>Financial Times.<\/em> https:\/\/www.ft.com\/content\/60c9dc16-1d40-11de-9eb3-00144feabdc0<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/9-2-typical-marketing-channels\/\">Birchall, J. (2010, January 3). Walmart aims to cut supply chain cost. <em>Financial Times<\/em>. https:\/\/www.ft.com\/content\/891c7878-f895-11de-beb8-00144feab49a<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/11-2-sponsorships\/\">Bishop, J. (2021, August 10). <em>What influencers wish brands knew about sponsored content partnerships<\/em>. Content Marketing. https:\/\/contentmarketinginstitute.com\/2021\/08\/influencers-bloggers-sponsored-content-partnerships\/<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/8-1-the-pricing-framework-and-a-companys-pricing-objectives\/\">Bondi, S., Goldrick, M., Wilkie, J., Sen, B., &amp; Reasor, E. (2021, April 28). <em>The dos and don\u2019ts of dynamic pricing in retail<\/em>. McKinsey &amp; Company. https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/the-dos-and-donts-of-dynamic-pricing-in-retail<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/4-3-stages-in-the-b2b-buying-process\/\"><span>Brauner, R. (2008, July 31). <em>The B2B process: eight stages of the business sales funnel<\/em>. Ron Brauner Integrated Marketing. <\/span>http:\/\/www.ronbrauner.com\/?p=68<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/10-1-integrated-marketing-communications\/\">Briggs, P. (2021). <em>Canada digital ad spending 2021 strong growth to return as a recovery looms<\/em>. eMarketer. https:\/\/www.emarketer.com\/content\/canada-digital-ad-spending-2021<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/9-1-marketing-channels-and-channel-partners\/\">Britannica (n.d.). <em>Britannica in the digital age<\/em>. Encyclop\u00e6dia Britannica. https:\/\/www.britannica.com\/topic\/Encyclopaedia-Britannica-English-language-reference-work\/Britannica-in-the-digital-era<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/9-2-typical-marketing-channels\/\">Brun, I., Rajaobelina, L., Ricard, L., &amp; Berthiaume, B. (2017). Impact of customer experience on loyalty: A multichannel examination. <em>The Service Industries Journal, 37<\/em>(5-6), 317-340. https:\/\/doi.org\/10.1080\/02642069.2017.1322959<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/9-5-channel-dynamics\/\">Brunsman, B. (2020, January 30). <em>P&amp;G to close most Art of Shaving stores<\/em>. Cincinnati Business Courier. https:\/\/www.bizjournals.com\/cincinnati\/news\/2020\/01\/30\/exclusive-p-g-to-close-most-art-of-shaving-stores.html<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/9-4-marketing-channel-strategies\/\">Burrows, P. (2009, February 12). Inside the iPhone gray market. <em>BusinessWeek<\/em>. http:\/\/www.businessweek.com\/technology\/content\/feb2008\/tc20080211_152894.htm<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/5-3-selecting-target-markets-and-target-market-strategies\/\"><span lang=\"EN-US\">Business Dictionary. (n.d.). Niche marketing. In BusinessDictionary.com. Retrieved December 2, 2009, from\u00a0<\/span><span lang=\"EN-US\"><span>http:\/\/www.businessdictionary.com\/definition\/niche-marketing.html<\/span><\/span><\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/8-2-estimate-demand-costs-and-profit\/\">Canada Post. (n.d.). <em>Financial reports<\/em>. https:\/\/www.canadapost-postescanada.ca\/cpc\/en\/our-company\/about-us\/financial-reports.page<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/11-3-direct-promotion-print-online-and-mobile\/\">Canada Post. (2019). <em>Annual financial report<\/em>. https:\/\/www.canadapost-postescanada.ca\/cpc\/doc\/en\/annual-reports\/2019-annual-report-en.pdf<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/10-2-the-promotion-mix\/\">Canadian Press (2008, March 27). After 80 years, Canadian Tire stops publishing catalogues. <em>CBC News<\/em>. https:\/\/www.cbc.ca\/news\/business\/after-80-years-canadian-tire-stops-publishing-catalogues-1.744988<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/2-5-strategic-portfolio-planning-approaches\/\">Canalys. (2020, October 29). <em>Global smartphone market Q3 2020<\/em>. https:\/\/www.canalys.com\/newsroom\/canalys-worldwide-smartphone-market-q3-2020<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/11-3-direct-promotion-print-online-and-mobile\/\">CIRA. (2020). <em>Canadians deserve a better internet<\/em>. https:\/\/www.cira.ca\/resources\/state-internet\/report\/canadians-deserve-a-better-internet-2020<\/a><\/p>\r\n<p class=\"hanging-indent\"><span style=\"text-align: initial;text-indent: -1em;font-size: 1em\"><\/span><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/1-3-themes-2\/\" style=\"text-align: initial;text-indent: -1em;font-size: 1em\">The Coca-Cola Company. (2020).\u00a0<em>Mission, vision &amp; values.<\/em>\u00a0https:\/\/www.coca-cola.com.sg\/our-company\/mission-vision-values<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/9-5-channel-dynamics\/\">Competition Bureau Canada. (2018a, February 22). <em>Price maintenance<\/em>. Government of Canada. https:\/\/www.competitionbureau.gc.ca\/eic\/site\/cb-bc.nsf\/eng\/h_03210.html<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/8-2-estimate-demand-costs-and-profit\/\">Competition Bureau Canada. (2018b, February 22). <em>Price-related representations<\/em>. Government of Canada. https:\/\/www.competitionbureau.gc.ca\/eic\/site\/cb-bc.nsf\/eng\/00522.html<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/10-2-the-promotion-mix\/\">Constantinides, E. (2014). Foundations of social media marketing. <em>Procedia, 148<\/em>(1), 40-57<\/a><\/p>\r\n<p class=\"hanging-indent\"><span style=\"text-align: initial;text-indent: -1em;font-size: 1em\"><\/span><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/3-3-low-involvement-versus-high-involvement-buying-decisions\/\" style=\"text-align: initial;text-indent: -1em;font-size: 1em\">Consumer Reports. (2021). <em>2021 autos spotlight<\/em>. https:\/\/www.consumerreports.org\/cro\/cars\/best-cars-suvs-autos-spotlight\/index.htm<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/4-3-stages-in-the-b2b-buying-process\/\">Copacino, W. (2009, July 8). Unlocking value through the supplier scorecard.\u00a0<em>Supply Chain Management Review.\u00a0<\/em><\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/10-7-sales-promotions\/\">CouponFollow Team. (2021). <em>Coupon statistics: usage behavior shifts 2020 to 2021<\/em>. https:\/\/couponfollow.com\/research\/coupon-statistics<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/11-3-direct-promotion-print-online-and-mobile\/\">CS Security. (2021). <em>Consumer attitudes on data privacy shift amid COVID-19<\/em>. Canadian Security. https:\/\/www.canadiansecuritymag.com\/consumer-attitudes-on-data-privacy-shift-amid-covid-19-survey\/<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/3-5-formal-and-informal-methods-of-understanding-the-customer\/\">Dahlhoff, D. (2015, January 20). Why Target\u2019s Canadian expansion failed. <em>Harvard Business Review<\/em>. https:\/\/hbr.org\/2015\/01\/why-targets-canadian-expansion-failed<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/9-2-typical-marketing-channels\/\">Dallaire, J. (2021, June 1).<em style=\"font-size: 1em\">PepsiCo evolves its direct-to-consumer approach for Canada<\/em><span style=\"text-align: initial;font-size: 1em\">. Strategy. https:\/\/strategyonline.ca\/2021\/06\/01\/pepsico-evolves-its-direct-to-consumer-approach-for-canada\/<\/span><\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/9-5-channel-dynamics\/\">Daszkowski, D. (2009, December 12). <em>What is a franchise<\/em>. About.com. http:\/\/franchises.about.com\/od\/franchisebasics\/a\/what-franchises.htm<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/9-1-marketing-channels-and-channel-partners\/\">Dewey, C. (2015, December 2). Wikipedia has a ton of money. So why is it begging you to donate yours? <em>Washington Post<\/em>.\u00a0https:\/\/www.washingtonpost.com\/news\/the-intersect\/wp\/2015\/12\/02\/wikipedia-has-a-ton-of-money-so-why-is-it-begging-you-to-donate-yours\/<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/8-1-the-pricing-framework-and-a-companys-pricing-objectives\/\">Dion, A. (2021, April 27).\u00a0Disney to close all retail stores in Canada: report. <em>CTV News<\/em>. https:\/\/edmonton.ctvnews.ca\/disney-to-close-all-retail-stores-in-canada-report-1.5404885<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/8-1-the-pricing-framework-and-a-companys-pricing-objectives\/\">Dollarama. (n.d.). <em>Financial reporting<\/em>. https:\/\/www.dollarama.com\/en-CA\/corp\/financial-reporting<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/8-3-determine-pricing-strategy\/\">Dollar Shave Club. (n.d.). <em>How does a Dollar Shave Club membership work<\/em>. https:\/\/ask.dollarshaveclub.com\/hc\/en-us\/articles\/115012584047-How-does-a-Dollar-Shave-Club-Membership-work-<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/8-1-the-pricing-framework-and-a-companys-pricing-objectives\/\">Dollar Tree. (n.d.). <em>Annual reports and proxy statements<\/em>.\u00a0https:\/\/www.dollartreeinfo.com\/financial-information\/annual-reports-and-proxy-statements<\/a><\/p>\r\n<p class=\"hanging-indent\"><span style=\"text-align: initial;text-indent: -1em;font-size: 1em\"><\/span><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/3-2-consumer-decision-making-process\/\" style=\"text-align: initial;text-indent: -1em;font-size: 1em\">DwellSmart. (n.d.). <em>Reusable bags<\/em>. https:\/\/www.dwellsmart.com\/collections\/reusable-bags<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/4-4-factors-affecting-the-buying-process\/\">Edge-Leadership Consulting. (2009). <em>Decision-making styles guide<\/em>.\u00a0https:\/\/www.holmesstreetleadership.com\/images\/Decision_Making_Edge-Leadership.pdf<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/3-4-factors-that-influence-consumers-buying-behaviour\/\">Eisend, M., &amp; Hermann, E. (2020). Sexual orientation and consumption: Why and when do homosexuals and heterosexuals consume differently?\u00a0<i>International Journal of Research in Marketing, <\/i><i>37<\/i>(4), 678-696. https:\/\/doi.org\/10.1016\/j.ijresmar.2020.01.005<\/a><\/p>\r\n<p class=\"hanging-indent\"><span style=\"text-align: initial;text-indent: -1em;font-size: 1em\"><\/span><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/3-2-consumer-decision-making-process\/\" style=\"text-align: initial;text-indent: -1em;font-size: 1em\">Ellen MacArthur Foundation. (n.d.). <em>What is a circular economy?<\/em> https:\/\/www.ellenmacarthurfoundation.org\/circular-economy\/concept<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/3-2-consumer-decision-making-process\/\">Engel, J. F., Kollat, D. T., &amp; Blackwell, R. D. (1968). <em>Consumer behavior<\/em>. Holt Rinehart and Winston.<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/11-3-direct-promotion-print-online-and-mobile\/\">Entrepreneur.com. (n.d.).\u00a0<em>Direct response TV advertising<\/em>. https:\/\/www.entrepreneur.com\/encyclopedia\/direct-response-tv-advertising<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/3-2-consumer-decision-making-process\/\">Erasmus, A., Boshoff, E., &amp; Rousseau, G. G. 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Roosevelt quotes and quotations.\u00a0<\/em><span style=\"font-size: 1em;text-align: initial;text-indent: -1em\">http:\/\/www.famousquotesandauthors.com\/authors\/franklin_d__roosevelt_quotes.html<\/span><\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/10-1-integrated-marketing-communications\/\">Faroudi, P., Melewar, T. C., &amp; Gupta, S. (2017). Corporate logo: history, definition, and components. <em>International Studies of Management &amp; Organisation, 47<\/em>(2): 176\u2013196. doi:10.1080\/00208825.2017.1256166<\/a><\/p>\r\n<p class=\"hanging-indent\"><a href=\"https:\/\/pressbooks.library.ryerson.ca\/marketing\/chapter\/6-6-the-new-offering-development-process\/\">Fisher, L. M. (1989, December 15). 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