{"id":161,"date":"2021-06-24T09:41:11","date_gmt":"2021-06-24T13:41:11","guid":{"rendered":"https:\/\/pressbooks.library.ryerson.ca\/marketing\/?post_type=part&#038;p=161"},"modified":"2021-06-24T09:52:05","modified_gmt":"2021-06-24T13:52:05","slug":"chapter-3-consumer-behaviour","status":"publish","type":"part","link":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/part\/chapter-3-consumer-behaviour\/","title":{"raw":"Chapter 3 - Consumer Behaviour: How People Make Buying Decisions","rendered":"Chapter 3 &#8211; Consumer Behaviour: How People Make Buying Decisions"},"content":{"raw":"3.1 Importance of Understanding Buyer Behaviour\r\n\r\n3.2 Consumer Decision Making Process\r\n\r\n3.3 Low-Involvement Versus High-Involvement Buying Decisions\r\n\r\n3.4 Factors That Influence Consumers\u2019 Buying Behaviour\r\n\r\n3.5 Formal and Informal Methods of Understanding the Customer\r\n\r\n3.6 Discussion Questions and Activities","rendered":"<p>3.1 Importance of Understanding Buyer Behaviour<\/p>\n<p>3.2 Consumer Decision Making Process<\/p>\n<p>3.3 Low-Involvement Versus High-Involvement Buying Decisions<\/p>\n<p>3.4 Factors That Influence Consumers\u2019 Buying Behaviour<\/p>\n<p>3.5 Formal and Informal Methods of Understanding the Customer<\/p>\n<p>3.6 Discussion Questions and Activities<\/p>\n","protected":false},"parent":0,"menu_order":3,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-161","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":3,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/161\/revisions"}],"predecessor-version":[{"id":194,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/161\/revisions\/194"}],"wp:attachment":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/media?parent=161"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/contributor?post=161"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/license?post=161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}