{"id":292,"date":"2021-07-26T15:38:21","date_gmt":"2021-07-26T19:38:21","guid":{"rendered":"https:\/\/pressbooks.library.ryerson.ca\/marketing\/?post_type=part&#038;p=292"},"modified":"2021-07-27T09:22:53","modified_gmt":"2021-07-27T13:22:53","slug":"chapter-4","status":"publish","type":"part","link":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/part\/chapter-4\/","title":{"raw":"Chapter 4 - Business Buying Behaviour","rendered":"Chapter 4 &#8211; Business Buying Behaviour"},"content":{"raw":"4.1 The Characteristics of Business-to-Business (B2B) Markets\r\n\r\n4.2 Types of B2B Buyers\r\n\r\n4.3 Stages in the B2B Buying Process\r\n\r\n4.4 Factors Affecting the Buying Process\r\n\r\n4.5 The Network and Relationships\r\n\r\n4.6 Discussion Questions and Activities","rendered":"<p>4.1 The Characteristics of Business-to-Business (B2B) Markets<\/p>\n<p>4.2 Types of B2B Buyers<\/p>\n<p>4.3 Stages in the B2B Buying Process<\/p>\n<p>4.4 Factors Affecting the Buying Process<\/p>\n<p>4.5 The Network and Relationships<\/p>\n<p>4.6 Discussion Questions and Activities<\/p>\n","protected":false},"parent":0,"menu_order":4,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-292","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":2,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/292\/revisions"}],"predecessor-version":[{"id":294,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/292\/revisions\/294"}],"wp:attachment":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/media?parent=292"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/contributor?post=292"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/license?post=292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}