{"id":338,"date":"2021-07-28T09:26:19","date_gmt":"2021-07-28T13:26:19","guid":{"rendered":"https:\/\/pressbooks.library.ryerson.ca\/marketing\/?post_type=part&#038;p=338"},"modified":"2021-07-28T09:59:01","modified_gmt":"2021-07-28T13:59:01","slug":"chapter-5","status":"publish","type":"part","link":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/part\/chapter-5\/","title":{"raw":"Chapter 5 - Market Segmenting, Targeting, and Positioning","rendered":"Chapter 5 &#8211; Market Segmenting, Targeting, and Positioning"},"content":{"raw":"5.1 Targeted Marketing versus Mass Marketing\r\n\r\n5.2 How Markets Are Segmented\r\n\r\n5.3 Selecting Target Markets and Target-Market Strategies\r\n\r\n5.4 Positioning and Repositioning Offerings\r\n\r\n5.5 Discussion Questions and Activities","rendered":"<p>5.1 Targeted Marketing versus Mass Marketing<\/p>\n<p>5.2 How Markets Are Segmented<\/p>\n<p>5.3 Selecting Target Markets and Target-Market Strategies<\/p>\n<p>5.4 Positioning and Repositioning Offerings<\/p>\n<p>5.5 Discussion Questions and Activities<\/p>\n","protected":false},"parent":0,"menu_order":5,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-338","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":2,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/338\/revisions"}],"predecessor-version":[{"id":359,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/338\/revisions\/359"}],"wp:attachment":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/media?parent=338"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/contributor?post=338"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/license?post=338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}