{"id":369,"date":"2021-07-28T13:41:18","date_gmt":"2021-07-28T17:41:18","guid":{"rendered":"https:\/\/pressbooks.library.ryerson.ca\/marketing\/?post_type=part&#038;p=369"},"modified":"2021-09-24T10:24:00","modified_gmt":"2021-09-24T14:24:00","slug":"chapter-6-product-strategy-new-product-development-creating-offerings","status":"publish","type":"part","link":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/part\/chapter-6-product-strategy-new-product-development-creating-offerings\/","title":{"raw":"Chapter 6 - Product Strategy &amp; New Product Development: Creating Offerings","rendered":"Chapter 6 &#8211; Product Strategy &amp; New Product Development: Creating Offerings"},"content":{"raw":"<div>\r\n\r\n6.1 What Comprises an Offering?\r\n\r\n6.2 Types of Consumer Offerings\r\n\r\n6.3 Types of Business-to-Business (B2B) Offerings\r\n\r\n6.4 Elements of an offering: Branding, Labeling, and Packaging\r\n\r\n6.5 Managing the Offering\r\n\r\n6.6 The New Offering Development Process\r\n\r\n6.7 Managing New Products: The Product Life Cycle\r\n\r\n6.8 Discussion Questions and Activities\r\n\r\n<\/div>\r\n&nbsp;","rendered":"<div>\n<p>6.1 What Comprises an Offering?<\/p>\n<p>6.2 Types of Consumer Offerings<\/p>\n<p>6.3 Types of Business-to-Business (B2B) Offerings<\/p>\n<p>6.4 Elements of an offering: Branding, Labeling, and Packaging<\/p>\n<p>6.5 Managing the Offering<\/p>\n<p>6.6 The New Offering Development Process<\/p>\n<p>6.7 Managing New Products: The Product Life Cycle<\/p>\n<p>6.8 Discussion Questions and Activities<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"parent":0,"menu_order":6,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-369","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":2,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/369\/revisions"}],"predecessor-version":[{"id":818,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/369\/revisions\/818"}],"wp:attachment":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/media?parent=369"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/contributor?post=369"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/license?post=369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}