{"id":39,"date":"2021-04-06T14:41:45","date_gmt":"2021-04-06T18:41:45","guid":{"rendered":"https:\/\/pressbooks.library.ryerson.ca\/marketing\/?post_type=part&#038;p=39"},"modified":"2021-06-24T09:41:53","modified_gmt":"2021-06-24T13:41:53","slug":"chapter-2","status":"publish","type":"part","link":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/part\/chapter-2\/","title":{"raw":"Chapter 2 - Strategic Planning &amp; The Marketing Environment","rendered":"Chapter 2 &#8211; Strategic Planning &amp; The Marketing Environment"},"content":{"raw":"2.1 Components of the Strategic Planning Process\r\n\r\n2.2 Developing Organizational Objectives and Formulating Strategies\r\n\r\n2.3 Where Strategic Planning Occurs within companies\r\n\r\n2.4 Strategic Portfolio Planning Approaches\r\n\r\n2.5 Discussion Questions and Activities","rendered":"<p>2.1 Components of the Strategic Planning Process<\/p>\n<p>2.2 Developing Organizational Objectives and Formulating Strategies<\/p>\n<p>2.3 Where Strategic Planning Occurs within companies<\/p>\n<p>2.4 Strategic Portfolio Planning Approaches<\/p>\n<p>2.5 Discussion Questions and Activities<\/p>\n","protected":false},"parent":0,"menu_order":2,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-39","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":4,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/39\/revisions"}],"predecessor-version":[{"id":163,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/39\/revisions\/163"}],"wp:attachment":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/media?parent=39"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/contributor?post=39"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/license?post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}