{"id":414,"date":"2021-07-29T09:48:19","date_gmt":"2021-07-29T13:48:19","guid":{"rendered":"https:\/\/pressbooks.library.ryerson.ca\/marketing\/?post_type=part&#038;p=414"},"modified":"2021-09-24T11:47:21","modified_gmt":"2021-09-24T15:47:21","slug":"chapter-8-price-the-only-revenue-generator","status":"publish","type":"part","link":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/part\/chapter-8-price-the-only-revenue-generator\/","title":{"raw":"Chapter 8 - Price","rendered":"Chapter 8 &#8211; Price"},"content":{"raw":"8.1 The Pricing Framework and a Company\u2019s Pricing Objectives\r\n\r\n8.2 Factors That Affect Pricing Decisions\r\n\r\n8.3 Pricing Strategies\r\n\r\n8.4 Discussion Questions and Activities","rendered":"<p>8.1 The Pricing Framework and a Company\u2019s Pricing Objectives<\/p>\n<p>8.2 Factors That Affect Pricing Decisions<\/p>\n<p>8.3 Pricing Strategies<\/p>\n<p>8.4 Discussion Questions and Activities<\/p>\n","protected":false},"parent":0,"menu_order":8,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-414","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":3,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/414\/revisions"}],"predecessor-version":[{"id":837,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/414\/revisions\/837"}],"wp:attachment":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/media?parent=414"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/contributor?post=414"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/license?post=414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}