{"id":662,"date":"2021-08-21T14:35:27","date_gmt":"2021-08-21T18:35:27","guid":{"rendered":"https:\/\/pressbooks.library.ryerson.ca\/marketing\/?post_type=part&#038;p=662"},"modified":"2021-08-21T14:36:57","modified_gmt":"2021-08-21T18:36:57","slug":"chapter-10-integrated-marketing-communications","status":"publish","type":"part","link":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/part\/chapter-10-integrated-marketing-communications\/","title":{"raw":"Chapter 10 - Integrated Marketing Communications","rendered":"Chapter 10 &#8211; Integrated Marketing Communications"},"content":{"raw":"10.1 Integrated Marketing Communications\r\n\r\n10.2 The Promotion (Communication) Mix\r\n\r\n10.3 Factors Influencing the Promotion Mix, Communication Process, and Message Problem\r\n\r\n10.4 Advertising and Direct Promotion\r\n\r\n10.5 Message Strategies\r\n\r\n10.6 The Promotion Budget\r\n\r\n10.7 Sales Promotions\r\n\r\n10.8 Discussion Questions and Activities","rendered":"<p>10.1 Integrated Marketing Communications<\/p>\n<p>10.2 The Promotion (Communication) Mix<\/p>\n<p>10.3 Factors Influencing the Promotion Mix, Communication Process, and Message Problem<\/p>\n<p>10.4 Advertising and Direct Promotion<\/p>\n<p>10.5 Message Strategies<\/p>\n<p>10.6 The Promotion Budget<\/p>\n<p>10.7 Sales Promotions<\/p>\n<p>10.8 Discussion Questions and Activities<\/p>\n","protected":false},"parent":0,"menu_order":10,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-662","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":3,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/662\/revisions"}],"predecessor-version":[{"id":665,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/662\/revisions\/665"}],"wp:attachment":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/media?parent=662"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/contributor?post=662"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/license?post=662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}