{"id":712,"date":"2021-08-21T20:11:06","date_gmt":"2021-08-22T00:11:06","guid":{"rendered":"https:\/\/pressbooks.library.ryerson.ca\/marketing\/?post_type=part&#038;p=712"},"modified":"2021-08-21T20:11:06","modified_gmt":"2021-08-22T00:11:06","slug":"chapter-11-public-relations-sponsorships-and-direct-promotion","status":"publish","type":"part","link":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/part\/chapter-11-public-relations-sponsorships-and-direct-promotion\/","title":{"raw":"Chapter 11 - Public Relations, Sponsorships, and Direct Promotion","rendered":"Chapter 11 &#8211; Public Relations, Sponsorships, and Direct Promotion"},"content":{"raw":"11.1 Public Relations Activities and Tools\r\n\r\n11.2 Sponsorships\r\n\r\n11.3 Direct Promotion (Print, Online and Mobile)\r\n\r\n11.4 Discussion Questions and Activities","rendered":"<p>11.1 Public Relations Activities and Tools<\/p>\n<p>11.2 Sponsorships<\/p>\n<p>11.3 Direct Promotion (Print, Online and Mobile)<\/p>\n<p>11.4 Discussion Questions and Activities<\/p>\n","protected":false},"parent":0,"menu_order":11,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-712","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":1,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/712\/revisions"}],"predecessor-version":[{"id":713,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/712\/revisions\/713"}],"wp:attachment":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/media?parent=712"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/contributor?post=712"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/license?post=712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}