{"id":719,"date":"2021-08-21T20:19:28","date_gmt":"2021-08-22T00:19:28","guid":{"rendered":"https:\/\/pressbooks.library.ryerson.ca\/marketing\/?post_type=part&#038;p=719"},"modified":"2021-08-21T20:19:28","modified_gmt":"2021-08-22T00:19:28","slug":"chapter-12-professional-selling","status":"publish","type":"part","link":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/part\/chapter-12-professional-selling\/","title":{"raw":"Chapter 12 - Professional Selling","rendered":"Chapter 12 &#8211; Professional Selling"},"content":{"raw":"12.1 The Role Professional Salespeople Play\r\n\r\n12.2 Customer Relationships and Selling Strategies\r\n\r\n12.3 Sales Metrics (Measures)\r\n\r\n12.4 Ethics in Sales and Sales Management\r\n\r\n12.5 Integrating Sales and Marketing\r\n\r\n12.6 Discussion Questions and Activities","rendered":"<p>12.1 The Role Professional Salespeople Play<\/p>\n<p>12.2 Customer Relationships and Selling Strategies<\/p>\n<p>12.3 Sales Metrics (Measures)<\/p>\n<p>12.4 Ethics in Sales and Sales Management<\/p>\n<p>12.5 Integrating Sales and Marketing<\/p>\n<p>12.6 Discussion Questions and Activities<\/p>\n","protected":false},"parent":0,"menu_order":12,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-719","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":1,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/719\/revisions"}],"predecessor-version":[{"id":720,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/pressbooks\/v2\/parts\/719\/revisions\/720"}],"wp:attachment":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/media?parent=719"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/contributor?post=719"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/marketing\/wp-json\/wp\/v2\/license?post=719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}