{"id":16,"date":"2017-02-21T18:13:35","date_gmt":"2017-02-21T23:13:35","guid":{"rendered":"https:\/\/pressbooks.library.torontomu.ca\/popup2nded\/front-matter\/introduction\/"},"modified":"2017-02-21T18:13:35","modified_gmt":"2017-02-21T23:13:35","slug":"introduction","status":"web-only","type":"front-matter","link":"https:\/\/pressbooks.library.torontomu.ca\/popup2nded\/front-matter\/introduction\/","title":{"raw":"Introduction","rendered":"Introduction"},"content":{"raw":"<h1 style=\"text-align: center\">Pop-up Retail Strategies in an Omnichannel Context<\/h1>\n<p style=\"text-align: left\">Pop-up shops are temporary stores that \u201cpop up\u201d for a few days or months. They are a new form of retail operations that have gained popularity in the past decade. Retailers and brands of all sizes have implemented pop-up shops - from global and national retail chains, to small independent stores and even e-commerce pure players - that have positioned these initiatives as a marketing &amp; communication tool, as incubators to test a market and\/or new products, or as inventory liquidation venues. Pop-up shops have also been established as a solution for revitalizing communities where significant storefront vacancies exist.<\/p>\n<p style=\"text-align: left\">\u00a0 This textbook includes 16 chapters, focused on 5 major areas:<\/p>\n\n<ol>\n \t<li style=\"text-align: left\">Pop-Up Retail Basics;<\/li>\n \t<li style=\"text-align: left\">Pop-Up Shops and Stakeholders;<\/li>\n \t<li style=\"text-align: left\">Practices and Strategies for Pop-Up Retailing - Primary Activities;<\/li>\n \t<li style=\"text-align: left\">Practices and Strategies for Pop-Up Retailing -Support Activities;<\/li>\n \t<li style=\"text-align: left\">Measuring Success of Pop-Up Retail Operations<\/li>\n<\/ol>\n&nbsp;\n<p style=\"text-align: center\">Written by:<\/p>\n<p style=\"text-align: center\">Hong Yu, Sean Sedlezky, Ken Wong\nTony Hernandez, Pauline Larsen, &amp; Gay Stephenson<\/p>\n<p style=\"text-align: center\">Copyright\u00a0\u00a9 2018<\/p>\n&nbsp;\n<p style=\"text-align: center\"><strong>This project was supported and funded by eCampusOntario<\/strong>\n(<a href=\"http:\/\/www.ecampusontario.ca\">www.ecampusontario.ca<\/a>)<\/p>","rendered":"<h1 style=\"text-align: center\">Pop-up Retail Strategies in an Omnichannel Context<\/h1>\n<p style=\"text-align: left\">Pop-up shops are temporary stores that \u201cpop up\u201d for a few days or months. They are a new form of retail operations that have gained popularity in the past decade. Retailers and brands of all sizes have implemented pop-up shops &#8211; from global and national retail chains, to small independent stores and even e-commerce pure players &#8211; that have positioned these initiatives as a marketing &amp; communication tool, as incubators to test a market and\/or new products, or as inventory liquidation venues. Pop-up shops have also been established as a solution for revitalizing communities where significant storefront vacancies exist.<\/p>\n<p style=\"text-align: left\">\u00a0 This textbook includes 16 chapters, focused on 5 major areas:<\/p>\n<ol>\n<li style=\"text-align: left\">Pop-Up Retail Basics;<\/li>\n<li style=\"text-align: left\">Pop-Up Shops and Stakeholders;<\/li>\n<li style=\"text-align: left\">Practices and Strategies for Pop-Up Retailing &#8211; Primary Activities;<\/li>\n<li style=\"text-align: left\">Practices and Strategies for Pop-Up Retailing -Support Activities;<\/li>\n<li style=\"text-align: left\">Measuring Success of Pop-Up Retail Operations<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\">Written by:<\/p>\n<p style=\"text-align: center\">Hong Yu, Sean Sedlezky, Ken Wong<br \/>\nTony Hernandez, Pauline Larsen, &amp; Gay Stephenson<\/p>\n<p style=\"text-align: center\">Copyright\u00a0\u00a9 2018<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong>This project was supported and funded by eCampusOntario<\/strong><br \/>\n(<a href=\"http:\/\/www.ecampusontario.ca\">www.ecampusontario.ca<\/a>)<\/p>\n","protected":false},"author":4,"menu_order":1,"template":"","meta":{"pb_show_title":"","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"front-matter-type":[12],"contributor":[],"license":[],"class_list":["post-16","front-matter","type-front-matter","status-web-only","hentry","front-matter-type-introduction"],"_links":{"self":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/popup2nded\/wp-json\/pressbooks\/v2\/front-matter\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/popup2nded\/wp-json\/pressbooks\/v2\/front-matter"}],"about":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/popup2nded\/wp-json\/wp\/v2\/types\/front-matter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/popup2nded\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":0,"href":"https:\/\/pressbooks.library.torontomu.ca\/popup2nded\/wp-json\/pressbooks\/v2\/front-matter\/16\/revisions"}],"metadata":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/popup2nded\/wp-json\/pressbooks\/v2\/front-matter\/16\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/popup2nded\/wp-json\/wp\/v2\/media?parent=16"}],"wp:term":[{"taxonomy":"front-matter-type","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/popup2nded\/wp-json\/pressbooks\/v2\/front-matter-type?post=16"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/popup2nded\/wp-json\/wp\/v2\/contributor?post=16"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/popup2nded\/wp-json\/wp\/v2\/license?post=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}