{"id":226,"date":"2020-04-22T16:28:12","date_gmt":"2020-04-22T16:28:12","guid":{"rendered":"https:\/\/pressbooks.library.ryerson.ca\/ryersonoerdiscipline\/?post_type=chapter&#038;p=226"},"modified":"2020-08-14T15:10:07","modified_gmt":"2020-08-14T15:10:07","slug":"marketing-management","status":"publish","type":"chapter","link":"https:\/\/pressbooks.library.torontomu.ca\/ryersonoerdiscipline\/chapter\/marketing-management\/","title":{"raw":"Marketing Management","rendered":"Marketing Management"},"content":{"raw":"<h3><a href=\"https:\/\/open.bccampus.ca\/browse-our-collection\/find-open-textbooks\/?uuid=ca3ef877-1f08-479d-a085-420121782a31&amp;contributor&amp;keyword&amp;subject\">Principles of Marketing<\/a><\/h3>\r\n<i><a href=\"https:\/\/pressbooks.library.ryerson.ca\/principlesofmarketing\/\"><img src=\"http:\/\/pressbooks.library.ryerson.ca\/ryersonoerdiscipline\/wp-content\/uploads\/sites\/116\/2020\/04\/PrinMarket-232x300.png\" alt=\"\" width=\"185\" height=\"233\" class=\"bookjacket alignleft wp-image-441\" \/><\/a>Principles of Marketing<\/i><span>\u00a0teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.<\/span>\r\n\r\n<strong>Attribution:\u00a0<\/strong> <a href=\"https:\/\/open.bccampus.ca\/browse-our-collection\/find-open-textbooks\/?uuid=ca3ef877-1f08-479d-a085-420121782a31&amp;contributor&amp;keyword&amp;subject\"><em>Principles of Marketing<\/em><\/a> is\u00a0licensed under a Creative Commons Attribution Non-Commercial ShareAlike\u00a0 (<a href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">CC BY-NC-SA<\/a>) 4.0 International License.\r\n\r\n&nbsp;\r\n\r\nIf you have questions about Open Educational Resources or other Open resources in your subject area, please contact your<a href=\"https:\/\/library.ryerson.ca\/info\/contactus\/subject-liaison-librarians\/\"> subject liaison librarian.<\/a>","rendered":"<h3><a href=\"https:\/\/open.bccampus.ca\/browse-our-collection\/find-open-textbooks\/?uuid=ca3ef877-1f08-479d-a085-420121782a31&amp;contributor&amp;keyword&amp;subject\">Principles of Marketing<\/a><\/h3>\n<p><i><a href=\"https:\/\/pressbooks.library.ryerson.ca\/principlesofmarketing\/\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/pressbooks.library.ryerson.ca\/ryersonoerdiscipline\/wp-content\/uploads\/sites\/116\/2020\/04\/PrinMarket-232x300.png\" alt=\"\" width=\"185\" height=\"233\" class=\"bookjacket alignleft wp-image-441\" \/><\/a>Principles of Marketing<\/i><span>\u00a0teaches the experience and process of actually doing marketing &#8211; not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today&#8217;s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.<\/span><\/p>\n<p><strong>Attribution:\u00a0<\/strong> <a href=\"https:\/\/open.bccampus.ca\/browse-our-collection\/find-open-textbooks\/?uuid=ca3ef877-1f08-479d-a085-420121782a31&amp;contributor&amp;keyword&amp;subject\"><em>Principles of Marketing<\/em><\/a> is\u00a0licensed under a Creative Commons Attribution Non-Commercial ShareAlike\u00a0 (<a href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">CC BY-NC-SA<\/a>) 4.0 International License.<\/p>\n<p>&nbsp;<\/p>\n<p>If you have questions about Open Educational Resources or other Open resources in your subject area, please contact your<a href=\"https:\/\/library.ryerson.ca\/info\/contactus\/subject-liaison-librarians\/\"> subject liaison librarian.<\/a><\/p>\n","protected":false},"author":161,"menu_order":8,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-226","chapter","type-chapter","status-publish","hentry"],"part":64,"_links":{"self":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/ryersonoerdiscipline\/wp-json\/pressbooks\/v2\/chapters\/226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/ryersonoerdiscipline\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/ryersonoerdiscipline\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/ryersonoerdiscipline\/wp-json\/wp\/v2\/users\/161"}],"version-history":[{"count":9,"href":"https:\/\/pressbooks.library.torontomu.ca\/ryersonoerdiscipline\/wp-json\/pressbooks\/v2\/chapters\/226\/revisions"}],"predecessor-version":[{"id":985,"href":"https:\/\/pressbooks.library.torontomu.ca\/ryersonoerdiscipline\/wp-json\/pressbooks\/v2\/chapters\/226\/revisions\/985"}],"part":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/ryersonoerdiscipline\/wp-json\/pressbooks\/v2\/parts\/64"}],"metadata":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/ryersonoerdiscipline\/wp-json\/pressbooks\/v2\/chapters\/226\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.library.torontomu.ca\/ryersonoerdiscipline\/wp-json\/wp\/v2\/media?parent=226"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/ryersonoerdiscipline\/wp-json\/pressbooks\/v2\/chapter-type?post=226"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/ryersonoerdiscipline\/wp-json\/wp\/v2\/contributor?post=226"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.library.torontomu.ca\/ryersonoerdiscipline\/wp-json\/wp\/v2\/license?post=226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}