{"id":243,"date":"2020-04-22T16:52:07","date_gmt":"2020-04-22T16:52:07","guid":{"rendered":"https:\/\/pressbooks.library.ryerson.ca\/ryersonoerdiscipline\/?post_type=chapter&p=243"},"modified":"2020-06-18T19:02:37","modified_gmt":"2020-06-18T19:02:37","slug":"retail-management","status":"publish","type":"chapter","link":"https:\/\/pressbooks.library.torontomu.ca\/ryersonoerdiscipline\/chapter\/retail-management\/","title":{"raw":"Retail Management","rendered":"Retail Management"},"content":{"raw":"

Pop-up Retail Strategies in an Omnichannel Context<\/a>\"Ryerson<\/a><\/h2>\r\nBy:<\/strong> Hong Yu, Sean Sedlezky, Ken Wong, Tony Hernandez, Pauline Larsen, and Gay Stephenson, Ryerson University<\/span>\r\n\r\n\"\"<\/a>Pop-up shops are temporary stores that \u201cpop up\u201d for a few days or months. They are a new form of retail operations that have gained popularity in the past decade. Retailers and brands of all sizes have implemented pop-up shops \u2013 from global and national retail chains, to small independent stores and<\/span>\u00a0even e-commerce pure players \u2013 that have positioned these initiatives as a marketing & communication tool, as incubators to test a market and\/or new products, or as inventory liquidation venues. Pop-up shops have also been established as a solution for revitalizing communities where significant storefront vacancies exist.<\/span><\/span>\r\n\r\n\r\nThis textbook includes 16 chapters, focused on 5 major areas:<\/span><\/span>\r\n