{"id":52,"date":"2022-02-22T09:23:02","date_gmt":"2022-02-22T14:23:02","guid":{"rendered":"https:\/\/pressbooks.library.ryerson.ca\/simulation\/?post_type=chapter&p=52"},"modified":"2022-02-25T21:22:57","modified_gmt":"2022-02-26T02:22:57","slug":"scenario-1","status":"publish","type":"chapter","link":"https:\/\/pressbooks.library.torontomu.ca\/simulation\/chapter\/scenario-1\/","title":{"raw":"Scenarios","rendered":"Scenarios"},"content":{"raw":"

Foundational Scenario\r\n<\/strong><\/h2>\r\nYou are a new social media consulting company<\/strong> with a core group of three to six people (depending on the size of the class and groups). You have been contracted by an international fashion company<\/strong>, Phoebe\u2019s Closet, to manage their social media input\/output, and to advise their marketing department. The company is your biggest contract, providing you high-profile status and most of your income. You have dedicated almost all of your resources to support this contract.\r\n\r\nPhoebe\u2019s Closet prides itself on its equitable production of clothing, from the environmentally sound manufacturing of materials to fair labour practices. To bolster their connection to the youth market, the company created an uncontracted relationship with a highly popular social influencer, Kelly-Anne<\/strong>, who lives in London, England. You have yet to connect with Kelly-Anne, though this is a high priority on your list of things to do. Also, the marketing team you are working with has very little experience with social media outreach and requires your support and advice.\r\n

Warm-up Exercise for all three scenarios<\/strong><\/h2>\r\nOnce roles are given to the participants, ask them to use their actual first names and come up with the name of their social media company while in role. Also ask them to provide some of their previous experiences with social media.\r\n

Scenario 1<\/strong><\/h2>\r\nWarm-up recommended before starting.<\/em>\r\n\r\nThrough a panicked email from a member of the Phoebe\u2019s Closet\u2019s marketing team, it comes to your attention that an online rumour is circulating that Phoebe\u2019s Closet has been \u201ckeeping in its closet the dirty truth about how it manufactures its products \u2013 SWEATSHOPS!!!!\u201d<\/em> The marketing team member says that the rumour is from a disgruntled employee, and that there is no element of truth to this rumour. Due to the time zone difference, Kelly-Anne has not yet read this rumour, but likely will shortly.\r\n
    \r\n \t
  1. Strategize how to proceed. Whom should you contact first\u2013the Phoebe\u2019s Closet marketing team or Kelly-Anne? What other options should you explore?<\/li>\r\n \t
  2. Depending on who you choose to contact, decide as a group how you will word your message.<\/li>\r\n \t
  3. Discuss the importance of your social media company\u2019s contract with Phoebe\u2019s Closet, both monetarily and ethically.<\/li>\r\n<\/ol>\r\n

    Watch an Example with Learners of Scenario 1 in the Video below<\/em>\r\n<\/strong><\/h3>\r\nhttps:\/\/www.youtube.com\/watch?v=uY3xt5Zb3WA\r\n

    Scenario 2<\/strong><\/h2>\r\nWarm-up recommended before starting, unless it has already been done during the session.<\/em>\r\n\r\nThrough a panicked email from a member of Phoebe\u2019s Closet\u2019s marketing team it comes to your attention that an online rumour is circulating that Phoebe\u2019s Closet has been \u201ckeeping in its closet the dirty truth about how it manufactures its products \u2013 SWEATSHOPS!!!!\u201d<\/em> Before you can get ahead of it and let Kelly-Anne know you are aware of this, she posts the following message:\r\n
    Hey people, guess what I just heard? Phoebe\u2019s Closet is using sweatshops to make its fashions! I am so pissed! I feel foolish because I believed their hype, when I should\u2019ve verified their claims myself! I\u2019ve been supporting this company because I BELIEVED they were flying in the face of fast-fashion. Now I hear from a former employee that they\u2019re no better than the rest of the big corps.\u00a0 Proof that you can\u2019t trust anyone these days!!!<\/blockquote>\r\nNo one from your team has spoken to Kelly-Anne, nor has anyone from Phoebe\u2019s Closet\u2019s Marketing team contacted you. You don\u2019t know if the rumour is true or not.\r\n
      \r\n \t
    1. Strategize how to proceed. Whom should you contact first\u2013the Phoebe\u2019s Closet marketing team or Kelly-Anne? What other options should you explore?<\/li>\r\n \t
    2. Depending on who you choose to contact, decide as a group how you will word your message.<\/li>\r\n \t
    3. Discuss the importance of your social media company\u2019s contract with Phoebe\u2019s Closet, both monetarily and ethically.<\/li>\r\n<\/ol>\r\n

      For facilitator<\/em><\/h3>\r\nAllow the groups to discuss the situation for a few minutes, and then communicate with one participant (your choice) the following message: \u201cThis is Phoebe\u2019s Closet Marketing. Dump that Kelly-Anne once and for all!\u201d<\/em>\r\n

      Watch an Example with Learners of Scenario 2 in the Video below<\/em><\/h3>\r\nhttps:\/\/youtu.be\/xZTnhTs8nEw\r\n

      Scenario 3<\/strong><\/h2>\r\nWarm-up recommended before starting, unless it has already been done during the session.<\/em>\r\n\r\nKelly-Anne, the influencer, has posted:\r\n
      I\u2019ve done some research and found out Phoebe's Closet has been using sweatshops for certain clothing items--like the cute T-shirt I have in my closet RIGHT NOW! Even if it is only one item, I feel betrayed. I\u2019ve supported this company, promoted their fashion as a righteous alternative for those of us who care. Now I feel lied to. I don\u2019t know what to say right now.<\/blockquote>\r\nTo make matters worse, the CEO of Phoebe\u2019s Closet has sent out the following Tweet:\r\n
      What does a person who\u2019s been happy to receive free clothes from us, and doesn\u2019t employ hundreds of hard working people like we do, know about betrayal?<\/blockquote>\r\nUp to now the relationship between Kelly-Anne and Phoebe's Closet has been informal and based on goodwill. You know they were in early talks to draw up a contract formalizing their working relationship. Your team was planning to contact Kelly-Anne for the first time today to express how excited you were to be working with her in an official capacity.\u00a0 You are responsible for the public\u2019s perception of Phoebe's Closet on social media. What will you do?\r\n
        \r\n \t
      1. Strategize how to proceed. Whom should you contact first\u2013the Phoebe\u2019s Closet marketing team or Kelly-Anne? What other options should you explore? Where do you throw your allegiance?<\/li>\r\n \t
      2. Depending on who you choose to contact, decide as a group how you will word your message.<\/li>\r\n \t
      3. Discuss the importance of your social media company\u2019s contract with Phoebe\u2019s Closet, both monetarily and ethically.<\/li>\r\n<\/ol>\r\n

        For facilitator<\/em><\/h3>\r\nAllow the groups to discuss the situation for a few minutes, and then communicate with one participant (your choice) the following message: \u201cThis is Phoebe\u2019s Closet Marketing. What a mess. We were so close to signing a contract with Kelly-Anne. And between you and me, I\u2019m 99% sure we made a mistake and did use a sweatshop once. What should we do?\u201d\r\n

        Watch an Example with Learners of Scenario 3 in the Video below<\/em><\/h3>\r\nhttps:\/\/www.youtube.com\/watch?v=G_XNLlQ8MuM","rendered":"

        Foundational Scenario
        \n<\/strong><\/h2>\n

        You are a new social media consulting company<\/strong> with a core group of three to six people (depending on the size of the class and groups). You have been contracted by an international fashion company<\/strong>, Phoebe\u2019s Closet, to manage their social media input\/output, and to advise their marketing department. The company is your biggest contract, providing you high-profile status and most of your income. You have dedicated almost all of your resources to support this contract.<\/p>\n

        Phoebe\u2019s Closet prides itself on its equitable production of clothing, from the environmentally sound manufacturing of materials to fair labour practices. To bolster their connection to the youth market, the company created an uncontracted relationship with a highly popular social influencer, Kelly-Anne<\/strong>, who lives in London, England. You have yet to connect with Kelly-Anne, though this is a high priority on your list of things to do. Also, the marketing team you are working with has very little experience with social media outreach and requires your support and advice.<\/p>\n

        Warm-up Exercise for all three scenarios<\/strong><\/h2>\n

        Once roles are given to the participants, ask them to use their actual first names and come up with the name of their social media company while in role. Also ask them to provide some of their previous experiences with social media.<\/p>\n

        Scenario 1<\/strong><\/h2>\n

        Warm-up recommended before starting.<\/em><\/p>\n

        Through a panicked email from a member of the Phoebe\u2019s Closet\u2019s marketing team, it comes to your attention that an online rumour is circulating that Phoebe\u2019s Closet has been \u201ckeeping in its closet the dirty truth about how it manufactures its products \u2013 SWEATSHOPS!!!!\u201d<\/em> The marketing team member says that the rumour is from a disgruntled employee, and that there is no element of truth to this rumour. Due to the time zone difference, Kelly-Anne has not yet read this rumour, but likely will shortly.<\/p>\n

          \n
        1. Strategize how to proceed. Whom should you contact first\u2013the Phoebe\u2019s Closet marketing team or Kelly-Anne? What other options should you explore?<\/li>\n
        2. Depending on who you choose to contact, decide as a group how you will word your message.<\/li>\n
        3. Discuss the importance of your social media company\u2019s contract with Phoebe\u2019s Closet, both monetarily and ethically.<\/li>\n<\/ol>\n

          Watch an Example with Learners of Scenario 1 in the Video below<\/em>
          \n<\/strong><\/h3>\n