4.Digital Advocacy

Assignment 4: Artistic Project/Social Media Advocacy Campaign Draft (Midterm Project)

Based on the short essay you wrote in Assignment #2, create a Midterm Project. This Midterm Project will build toward your Final Project.

(1) Artistic Project:

Your Artistic Project will be a piece of visual art that advocates for a specific human rights issue, campaign, or activist (e.g., a protest poster, a sign for a protest, a campaign ad, etc.).

Create a visual mockup as your Artistic Project, draw an image, shoot it with your phone, and upload a .jpeg photo as your Assignment 4. Alternatively, sign up for a free account at https://www.canva.com/ to create a digital version of your mockup and upload a .jpeg that you create with Canva.

To help you brainstorm ideas for your visual content, you might want to think about the following issues:

  • Which specific human rights issue, campaign, or activist would you like to address?
  • Which format of visual art are you choosing (e.g., a protest poster, a sign for a protest, a campaign ad, etc.)?
  • What will your piece of art depict?

(2) Social Media Advocacy Campaign:

Your Social Media Advocacy Campaign will be a description of how you will use one major social media platform (e.g., Facebook, TikTok, Twitter, YouTube, etc.) to advocate for a specific human rights issue, campaign, or activist.

Describe your preliminary ideas for your Final Project Social Media Advocacy Campaign in 500-750 words. Issues you might want to address include:

  • Which specific human rights issue, campaign, or activist would you like to campaign for?
  • Which one social media platform will you use (e.g., Facebook, TikTok, Twitter, YouTube, etc.)
  • Why is this platform appropriate for your campaign?
  • Which messages will your Social Media Advocacy Campaign be communicating?

For your Social Media Advocacy Campaign, feel free to include examples of social media posts that would assist with your campaign (e.g., tweets, descriptions of Facebook groups, descriptions of TikTok or YouTube videos, etc.).

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Social Media, Democracy, & International Human Rights Mobilization Copyright © by OCAD School of Continuing Studies and Ryerson Leadership Lab is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

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