WHAT STUDENTS* ARE SAYING

“Our TV policy doesn’t prioritize global reach because the framework was developed before key technological advancements, so policymakers focused on satisfying the local media production job market. It is beyond me why this remains true today.”

Isabella Salceda

“Audience success in other countries — Netherlands, Denmark, America, South Korea — is born of a desire to sell.”

Andrea Bougiouklis

“In comparison to Hollywood’s ‘Content Optimization Model (COM)’, Canada’s ‘Production Optimization Model (POM)’ policy structure places more importance on creating supply than satisfying demand.”

Jack Shapiro

“MEDIAUCRACY is a call-to-action for policy change to ensure a bright future for Canadian storytellers.”

Alisa Badr

“I moved to Canada to work as a content creator. After finishing MEDIAUCRACY, I’m determined to apply these arguments to Brazilian broadcasters.”

Laura Machado Faria

“MEDIAUCRACY created a rollercoaster of emotions, especially as a young Canadian creator eager to see change. The most reassuring takeaway is that the issue is not Canadian creatives’ lack of talent, but the policy structure.”

Addison Holley

“A twist on McLuhan, in the world of content creation, the audience is also the message.”

Bayli Iorio Wilson

“Dear Canadian Creatives: I’m sorry, it was never your fault. We, the audience, were never the priority; meeting government quotas was. Not popularity, never mind globality. People think it’s because no one here is creative enough to make good shows; they’re wrong. Let’s bring Canadian creativity to a global scale. If you’re willing to bring this up to the executives, I promise I will make them listen.”

Kristine Lee

“There is no shortage of outstanding talent in this country, writers to producers, actors to directors, but the framework behind Canada’s broadcasting policies in television is outdated.”

Samantha Claire Durrell

“As a TV editor, I never considered the policies behind the products I create and consume. I wish I had learned about this much sooner. We have the talent to achieve globality; it’s time to adjust the framework to allow important changes.”

Kirsten Rowe

“The book argues Canada’s policy framework should shift to a goal of globality, defined as the combination of “two words: Global + popularity.”

Maria Diana Miclat

“YouTube is a great role model, a platform on which Canadian creators thrive, of competition on a global scale, where content must inspire the audiences.”

Caroline Maniatacos-Woodworth

“By implementing some of the ideas from international policies, Canada could also become a nation with a global audience.”

Miles Clarke

“Now that my classmates and I have this awareness, we can help make systematic changes to permit creative talent to emerge for a global audience. The future for Canadian content will look very bright if we all carry this knowledge.”

Thomas Cannon

“MEDIAUCRACY can be summarized by the following: It’s broke. Fix it.”

Marina Lypyavka

*All the above are undergraduates in RTA Media at The Creative School.