Part 5: Measuring Success of Pop-Up Retail Operations

In this final part of the book, readers will explore key metrics and measures of success for a pop-up initiative and the role that analytics play in the pre and post stages of running such an operation.

License

Icon for the Creative Commons Attribution 4.0 International License

Pop-up Retail Strategies in an Omnichannel Context Copyright © 2018 by Ryerson University is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.