Ted Rogers School of Management

Marketing Management

Principles of Marketing

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Attribution:  Principles of Marketing is licensed under a Creative Commons Attribution Non-Commercial ShareAlike  (CC BY-NC-SA) 4.0 International License.


If you have questions about Open Educational Resources or other Open resources in your subject area, please contact your subject liaison librarian.


Icon for the Creative Commons Attribution 4.0 International License

Now is the Time for Open Educational Resources Copyright © 2018 by Kelly Dermody; Ann Ludbrook; Nada Savicevic; MIchelle Schwartz; Reece Steinberg; and Sally Wilson is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.