Ted Rogers School of Management
Marketing Management
Principles of Marketing
Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
Attribution: Principles of Marketing is licensed under a Creative Commons Attribution Non-Commercial ShareAlike (CC BY-NC-SA) 4.0 International License.
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