Book Title: Principles of Marketing, 1st Canadian Edition
Download this book
Book Description: Principles of Marketing, 1st Canadian Edition is an overview of the principles of Marketing, suitable for use in a first-year university-level marketing course. The creation of this book was funded by the inaugural Toronto Metropolitan University Libraries and Ted Rogers School Of Management OER Partnership Grant.
Contents
Book Information
License
Principles of Marketing, 1st Canadian Edition Copyright © by Anthony Francescucci, Joanne McNeish, Nukhet Taylor is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Subject
Sales and marketing management
Metadata
-
Principles of Marketing, 1st Canadian Edition Copyright © by Anthony Francescucci, Joanne McNeish, Nukhet Taylor is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Principles of Marketing, 1st Canadian Edition by Anthony Francescucci, Joanne McNeish, and Nukhet Taylor, Toronto Metropolitan University, Ontario is licenced under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted. This textbook is an adaptation of Principles of Marketing [Author removed at the request of original publisher] by the University of Minnesota and was also licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. The CC licence permits you to retain, reuse, copy, redistribute, and revise this book—in whole or in part—for free providing it is not for commercial purposes, and any material shared is shared under the same Creative Commons license, and the authors are attributed.
If you redistribute all or part of this book, it is recommended the following statement be added to the copyright page so readers can access the original book at no cost: Francescucci, A., McNeish, J., Taylor, N., (2023). Principles of Marketing, 1st Canadian Edition. Toronto Metropolitan University is licenced under a Creative Commons Attribution-NonCommercial-
ShareAlike 4.0 International License, and is an adaptation of Principles of Marketing by the University of Minnesota.