Chapter 1 – What is Marketing?
1.1 Defining Marketing
1.2 Why Study Marketing?
1.3 Themes
1.4 Discussion Questions and Activities
License
Principles of Marketing, 1st Canadian Edition Copyright © by Anthony Francescucci, Joanne McNeish, Nukhet Taylor is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.