Chapter 8 – Price
8.1 The Pricing Framework and a Company’s Pricing Objectives
8.2 Factors That Affect Pricing Decisions
8.3 Pricing Strategies
8.4 Discussion Questions and Activities
License
Principles of Marketing, 1st Canadian Edition Copyright © by Anthony Francescucci, Joanne McNeish, Nukhet Taylor is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.