Chapter 7 – Services Strategy

7.1 What is a service and how do they differ from products?

7.2 Providing Great Service: The Service Gap Model

7.3 Discussion Questions and Activities

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Principles of Marketing, 1st Canadian Edition Copyright © by Anthony Francescucci, Joanne McNeish, Nukhet Taylor is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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