Chapter 12 – Professional Selling

12.1 The Role Professional Salespeople Play

12.2 Customer Relationships and Selling Strategies

12.3 Sales Metrics (Measures)

12.4 Ethics in Sales and Sales Management

12.5 Integrating Sales and Marketing

12.6 Discussion Questions and Activities

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Principles of Marketing, 1st Canadian Edition Copyright © by Anthony Francescucci, Joanne McNeish, Nukhet Taylor is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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