Book Title: Principles of Marketing, 1st Canadian Edition
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Book Description: Principles of Marketing, 1st Canadian Edition is an overview of the principles of Marketing, suitable for use in a first-year university-level marketing course. The creation of this book was funded by the inaugural Toronto Metropolitan University Libraries and Ted Rogers School Of Management OER Partnership Grant.
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Contents
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License
Principles of Marketing, 1st Canadian Edition Copyright © by Anthony Francescucci, Joanne McNeish, Nukhet Taylor is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Subject
Sales and marketing management