Chapter 9 – Place (Distribution) Strategy

9.1 Marketing Channels and Channel Partners

9.2 Typical Marketing Channels

9.3 Functions Performed by Channel Partners

9.4 Marketing Channel Strategies

9.5 Channel Dynamics

9.6 Discussion Questions and Activities

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Principles of Marketing, 1st Canadian Edition Copyright © by Anthony Francescucci, Joanne McNeish, Nukhet Taylor is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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