Chapter 11 – Public Relations, Sponsorships, and Direct Promotion
11.1 Public Relations Activities and Tools
11.2 Sponsorships
11.3 Direct Promotion (Print, Online and Mobile)
11.4 Discussion Questions and Activities
License
Principles of Marketing, 1st Canadian Edition Copyright © by Anthony Francescucci, Joanne McNeish, Nukhet Taylor is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.