Abedi, M. (2019). Tim Hortons launches rewards program – here’s how it compares to the competition. Global News. https://globalnews.ca/news/5077023/tim-horton-rewards-programs-competition/
Acumen Research and Consulting. (2021, February 11). Smartwatch market value projected to reach US$ 88.7 billion by 2027. https://www.globenewswire.com/news-release/2021/02/11/2174308/0/en/Smartwatch-Market-Value-Projected-To-Reach-Us-88-7-Billion-By-2027-Acumen-Research-And-Consulting.html
Adams, F. (2017). What is online marketing? the definitive guide to internet visibility? Forbes. https://www.forbes.com/sites/robertadams/2017/04/27/what-is-online-marketing-the-definitive-guide-to-internet-visibility/?sh=3ceef557377f
Ad Standards. (2018). Consumer perspectives on advertising. https://adstandards.ca/wp-content/uploads/2018/06/Ad-Standards-2018-Consumer-Research.pdf
Ad Standards. (2019). The Canadian code of advertising standards. https://adstandards.ca/code/the-code-online/
Amazon. (n.d.). Try before you buy with Prime Wardrobe. https://www.amazon.com/primeinsider/tips/prime-wardrobe.html
Amazon. (2003, November 5). Amazon.ca launches Amazon Marketplace, significantly expanding selection for customers by enabling third parties to sell through Amazon.ca. https://press.aboutamazon.com/news-releases/news-release-details/amazonca-launches-amazon-marketplace-significantly-expanding-0
American Marketing Association. (n.d.). Definition of marketing. https://www.ama.org/the-definition-of-marketing-what-is-marketing/
Apple. (n.d.). Product feedback. https://www.apple.com/feedback/
Aufrieter, N., Boudet, J., & Weng, V. (2013, November 19). Email marketing : think inside the box. Forbes. https://www.forbes.com/sites/mckinsey/2013/11/19/email-marketing-think-inside-the-new-inbox/?sh=2f26086f2a98
Barak, B., & Gould, S. (1985). Alternative age measures: A research agenda. Advances in Consumer Research, 12(1), 53-58.
Barnes, B. (2009, April 13). Disney expert uses science to draw boy viewers. New York Times. http://www.nytimes.com/2009/04/14/arts/television/14boys.html?pagewanted=1&_r=1
Barrett, B. (2019, April 8). The radical transformation of the textbook. Wired. https://www.wired.com/story/digital-textbooks-radical-transformation/
Batra, R., & Keller, K. L. (2016) Integrating marketing communications: new findings, new lessons, and new ideas. Journal of Marketing: AMA/MSI Special Issue, 80(4), 122–145. DOI: 10.1509/jm.15.0419
BBC News. (2018, December 19). Facebook’s data-sharing deals exposed. https://www.bbc.com/news/technology-46618582#comments
BDC. (n.d.). COVID-19: 6 steps to manage supply chain risks. https://www.bdc.ca/en/articles-tools/operations/purchasing/covid-19-steps-manage-supply-chain-risks
Beer, J. (2019, June 5). Why marketing to seniors is so terrible. Fast Company. https://www.fastcompany.com/90341477/why-marketing-to-seniors-is-so-terrible
Berman, R., & Katona, Z. (2013). The role of search engine optimization in search marketing. Marketing Science, 32(4), 644-651.
Birchall, J. (2009, March 31). Value trend tests brand loyalty. Financial Times. https://www.ft.com/content/60c9dc16-1d40-11de-9eb3-00144feabdc0
Birchall, J. (2010, January 3). Walmart aims to cut supply chain cost. Financial Times. https://www.ft.com/content/891c7878-f895-11de-beb8-00144feab49a
Bishop, J. (2021, August 10). What influencers wish brands knew about sponsored content partnerships. Content Marketing. https://contentmarketinginstitute.com/2021/08/influencers-bloggers-sponsored-content-partnerships/
Bondi, S., Goldrick, M., Wilkie, J., Sen, B., & Reasor, E. (2021, April 28). The dos and don’ts of dynamic pricing in retail. McKinsey & Company. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-dos-and-donts-of-dynamic-pricing-in-retail
Brauner, R. (2008, July 31). The B2B process: eight stages of the business sales funnel. Ron Brauner Integrated Marketing. http://www.ronbrauner.com/?p=68
Briggs, P. (2021). Canada digital ad spending 2021 strong growth to return as a recovery looms. eMarketer. https://www.emarketer.com/content/canada-digital-ad-spending-2021
Britannica (n.d.). Britannica in the digital age. Encyclopædia Britannica. https://www.britannica.com/topic/Encyclopaedia-Britannica-English-language-reference-work/Britannica-in-the-digital-era
Brun, I., Rajaobelina, L., Ricard, L., & Berthiaume, B. (2017). Impact of customer experience on loyalty: A multichannel examination. The Service Industries Journal, 37(5-6), 317-340. https://doi.org/10.1080/02642069.2017.1322959
Brunsman, B. (2020, January 30). P&G to close most Art of Shaving stores. Cincinnati Business Courier. https://www.bizjournals.com/cincinnati/news/2020/01/30/exclusive-p-g-to-close-most-art-of-shaving-stores.html
Burrows, P. (2009, February 12). Inside the iPhone gray market. BusinessWeek. http://www.businessweek.com/technology/content/feb2008/tc20080211_152894.htm
Business Dictionary. (n.d.). Niche marketing. In BusinessDictionary.com. Retrieved December 2, 2009, from http://www.businessdictionary.com/definition/niche-marketing.html
Canada Post. (n.d.). Financial reports. https://www.canadapost-postescanada.ca/cpc/en/our-company/about-us/financial-reports.page
Canada Post. (2019). Annual financial report. https://www.canadapost-postescanada.ca/cpc/doc/en/annual-reports/2019-annual-report-en.pdf
Canadian Press (2008, March 27). After 80 years, Canadian Tire stops publishing catalogues. CBC News. https://www.cbc.ca/news/business/after-80-years-canadian-tire-stops-publishing-catalogues-1.744988
Canalys. (2020, October 29). Global smartphone market Q3 2020. https://www.canalys.com/newsroom/canalys-worldwide-smartphone-market-q3-2020
CIRA. (2020). Canadians deserve a better internet. https://www.cira.ca/resources/state-internet/report/canadians-deserve-a-better-internet-2020
The Coca-Cola Company. (2020). Mission, vision & values. https://www.coca-cola.com.sg/our-company/mission-vision-values
Competition Bureau Canada. (2018a, February 22). Price maintenance. Government of Canada. https://www.competitionbureau.gc.ca/eic/site/cb-bc.nsf/eng/h_03210.html
Competition Bureau Canada. (2018b, February 22). Price-related representations. Government of Canada. https://www.competitionbureau.gc.ca/eic/site/cb-bc.nsf/eng/00522.html
Constantinides, E. (2014). Foundations of social media marketing. Procedia, 148(1), 40-57
Consumer Reports. (2021). 2021 autos spotlight. https://www.consumerreports.org/cro/cars/best-cars-suvs-autos-spotlight/index.htm
Copacino, W. (2009, July 8). Unlocking value through the supplier scorecard. Supply Chain Management Review.
CouponFollow Team. (2021). Coupon statistics: usage behavior shifts 2020 to 2021. https://couponfollow.com/research/coupon-statistics
CS Security. (2021). Consumer attitudes on data privacy shift amid COVID-19. Canadian Security. https://www.canadiansecuritymag.com/consumer-attitudes-on-data-privacy-shift-amid-covid-19-survey/
Dahlhoff, D. (2015, January 20). Why Target’s Canadian expansion failed. Harvard Business Review. https://hbr.org/2015/01/why-targets-canadian-expansion-failed
Dallaire, J. (2021, June 1).PepsiCo evolves its direct-to-consumer approach for Canada. Strategy. https://strategyonline.ca/2021/06/01/pepsico-evolves-its-direct-to-consumer-approach-for-canada/
Daszkowski, D. (2009, December 12). What is a franchise. About.com. http://franchises.about.com/od/franchisebasics/a/what-franchises.htm
Dewey, C. (2015, December 2). Wikipedia has a ton of money. So why is it begging you to donate yours? Washington Post. https://www.washingtonpost.com/news/the-intersect/wp/2015/12/02/wikipedia-has-a-ton-of-money-so-why-is-it-begging-you-to-donate-yours/
Dion, A. (2021, April 27). Disney to close all retail stores in Canada: report. CTV News. https://edmonton.ctvnews.ca/disney-to-close-all-retail-stores-in-canada-report-1.5404885
Dollarama. (n.d.). Financial reporting. https://www.dollarama.com/en-CA/corp/financial-reporting
Dollar Shave Club. (n.d.). How does a Dollar Shave Club membership work. https://ask.dollarshaveclub.com/hc/en-us/articles/115012584047-How-does-a-Dollar-Shave-Club-Membership-work-
Dollar Tree. (n.d.). Annual reports and proxy statements. https://www.dollartreeinfo.com/financial-information/annual-reports-and-proxy-statements
DwellSmart. (n.d.). Reusable bags. https://www.dwellsmart.com/collections/reusable-bags
Edge-Leadership Consulting. (2009). Decision-making styles guide. https://www.holmesstreetleadership.com/images/Decision_Making_Edge-Leadership.pdf
Eisend, M., & Hermann, E. (2020). Sexual orientation and consumption: Why and when do homosexuals and heterosexuals consume differently? International Journal of Research in Marketing, 37(4), 678-696. https://doi.org/10.1016/j.ijresmar.2020.01.005
Ellen MacArthur Foundation. (n.d.). What is a circular economy? https://www.ellenmacarthurfoundation.org/circular-economy/concept
Engel, J. F., Kollat, D. T., & Blackwell, R. D. (1968). Consumer behavior. Holt Rinehart and Winston.
Entrepreneur.com. (n.d.). Direct response TV advertising. https://www.entrepreneur.com/encyclopedia/direct-response-tv-advertising
Erasmus, A., Boshoff, E., & Rousseau, G. G. (2001). Consumer decision-making models within the discipline of consumer science: A critical approach. Journal of Family Ecology and Consumer Sciences, 29(1), 82-90.
Famous Quotes and Authors. (n.d.) Franklin D. Roosevelt quotes and quotations. http://www.famousquotesandauthors.com/authors/franklin_d__roosevelt_quotes.html
Faroudi, P., Melewar, T. C., & Gupta, S. (2017). Corporate logo: history, definition, and components. International Studies of Management & Organisation, 47(2): 176–196. doi:10.1080/00208825.2017.1256166
Fisher, L. M. (1989, December 15). Xerox sues Apple computer over macintosh copyright. New York Times. http://www.nytimes.com/1989/12/15/business/company-news-xerox-sues-apple-computer-over-macintosh-copyright.html? pagewanted=1
Fishman, C. (2006, January 1). The man who said no to Wal-Mart. Fast Company. https://www.fastcompany.com/54763/man-who-said-no-wal-mart?page=%200%2C2
Fitzpatrick, M. (2005, October 1). The seven myths of channel integration. Chief Marketer. http://chiefmarketer.com/multi_channel/myths_integration_1001
Food and Drugs Act R.S.C., 1985, c. F-27. https://laws-lois.justice.gc.ca/eng/acts/f-27/
Ford, H. (1922). My life and work. Garden City Publishing Co.
Forte, D. (2016, March 1). Wayfair brings online and offline together with catalog launch. Multichannel Merchant. https://multichannelmerchant.com/news/wayfair-brings-online-offline-together-with-catalog-launch/
Frazier, G. L., & Lassar, W. M. (1996). Determinants of distribution intensity. Journal of Marketing, 60(4), 39. https://doi.org/10.2307/1251900
Frazier, G. L., Maltz, E., Antia, K. D., & Rindfleisch, A. (2009). Distributor sharing of strategic information with suppliers. Journal of Marketing, 73(4), 31-43. https://doi.org/10.1509/jmkg.73.4.31
Frenkel, K. (2012, March 15). Encyclopaedia Britannica is dead, long live Encyclopaedia Britannica. Fast Company. https://www.fastcompany.com/1824961/encyclopaedia-britannica-dead-long-live-encyclopaedia-britannica#:~:text=Only
Garduno, (2019, October 16). Why direct response TV marketing is still effective. Media Culture. http://www.mediaculture.com/articles/why-direct-response-tv-marketing-is-still-effective.
Gaumer, C. J., & LaFief, W. C. (2005). Social facilitation: Affect and application in consumer buying situations. Journal of Food Products Marketing, 11(1), 75-82. https://doi.org/10.1300/J038v11n01_05
GCF Global. (n.d.). Computer basics – what is an application? https://edu.gcfglobal.org/en/computerbasics/understanding-applications/1/
Gijsbrechts, E., Campo, K. & Goossens, T. (2003). The impact of store flyers on store traffic and store sales: a geo-marketing approach. Journal of Retailing, 79(1), 1-16, doi.org/10.1016/S0022-4359 (03)00006-X.
Gillette. (n.d.). How it works. https://ondemand.gillette.ca/
Goldman, R. (2018, April 23). Facebook hard questions: what information do Facebook advertisers know about me? Facebook. https://about.fb.com/news/2018/04/data-and-advertising/
Goyat, S. (2011). The basis of market segmentation: a critical review of literature. European Journal of Business and Management, 3(9), 45-54.
Gregory, G. D., & Munch, J. M. (1997). Cultural values in international advertising: An examination of familial norms and roles in Mexico. Psychology & Marketing, 14(2), 99–119. https://doi.org/10.1002/(SICI)1520-6793(199703)14:2<99::AID-MAR1>3.0.CO;2-I
Grow Opportunity. (2020, February 26). Consumer report lists why potential users are not buying cannabis. https://www.growopportunity.ca/consumer-report-lists-why-potential-consumers-are-not-buying-cannabis/
Haigh, A. (2020, October 8) Measuring return on marketing investment (ROMI). Brand Finance. https://brandfinance.com/insights/measuring-marketing-romi
Harler, C. (2008, November 26). Reaching the unreachable. Smart Business Cleveland. http://www.sbnonline.com/article/reaching-the-unreachable-how-one-to-one-marketing-helps-get-your-message-heard/
The Harley Owners Group Blog. (n.d.). Exclusive H.O.G. member benefits – Best Western hotels. https://blog.hog.com/insider-articles/exclusive-h-o-g-member-benefits-best-western-hotels
Hart, M. (2021, March 25). 12 examples of positioning statements & how to craft your own. HubSpot. https://blog.hubspot.com/sales/positioning-statement#
Hauser, J. R., Urban, G. L., Liberali, G. & Braun, M. (2009). Website morphing. Marketing Science, 28(2), 202-224.
Hitt, M., Black, S., & Porter, L. (2009). Management (2nd ed.). Prentice Hall.
Home Depot. (n.d.). What is The Home Depot’s price guarantee. https://www.homedepot.ca/en/home/customer-support/home-depot-price-guarantee.html
Hornik, J., & Miniero, G. (2009). Synchrony effects on customers’ responses and behaviors. International Journal of Research in Marketing, 26(1), 34-40. https://doi.org/10.1016/j.ijresmar.2008.04.002
Hunter, M. (2008, July 15). The true cost of the 100-calorie snack pack. ABC News. http://abcnews.go.com/Health/story?id=5373173&page=1&mediakit=adgallery10
IAS Team. (2017, December 19). The evolution of social media advertising. https://integralads.com/insider/evolution-of-social-ads/
IDC. (2021, April 28). Smartphone market share. https://www.idc.com/promo/smartphone-market-share
Innovation, Science and Economic Development Canada. (2021a, February 26). Retail revenues and expenses – Canadian industry statistics. Government of Canada. https://www.ic.gc.ca/app/scr/app/cis/retail-detail/44-45
Innovation, Science and Economic Development Canada. (2021b, February 26). Summary – Canadian industry statistics. Government of Canada. https://www.ic.gc.ca/app/scr/app/cis/summary-sommaire/454
Interbrand. (n.d.). Best global brands. https://www.interbrand.com/best-global-brands/
Interface. (n.d.). Climate take back. https://www.interface.com/APAC/en-AU/sustainability/climate-take-back-en_AU
Jorgensen, B. (2009, April 23). Distributors’ services help keep customers afloat. EDN 54(8), 60.
Kantar. (2020). Media reactions. https://www.kantar.com/campaigns/media-reactions/download-report
Kesslen, B. (2020, June 17). Aunt Jemima brand to change name, remove image that Quaker says is ‘based on a racial stereotype’. NBC News. https://www.nbcnews.com/news/us-news/aunt-jemima-brand-will-change-name-remove-image-quaker-says-n1231260
Kim, M. (2020). Determinants of young consumers’ attitude toward mobile advertising: the role of regulatory focus. Journal of Promotion Management, 26(2), 186-206, DOI: 10.1080/10496491.2019.1699623).
Kliatchko, J. (2008). Towards a new definition of integrated marketing communications (IMC). International Journal of Advertising, 24(1), 313–348.
Klook Team. (2020, March 14). Around the world in Seven 7-Elevens. Klook. https://www.klook.com/blog/around-the-world-in-seven-7-elevens/
Kotler, P, Keller, K. L., Cunningham, P. H., & Sivaramakrishnan, S. (2009). Marketing management (Canadian 13th ed). Pearson Education Canada
Krisher, T. (2021, February 10). GM 2020 profit drops, but it makes US$6.43B despite pandemic. CTV News. https://www.ctvnews.ca/business/gm-2020-profit-drops-but-it-makes-us-6-43b-despite-pandemic-1.5303392
Lamb, C. W., Hair, J. F., McDaniel, C., Boivin, M., Gaudet, D., & Shearer, J. (2019). MKTG: Principles of marketing (4th CE ed). Nelson Education.
Lamers, M. (2021, April 13). Aurora Cannabis leads Canada in market share decline while smaller companies gain, report says. MJBizDaily. https://mjbizdaily.com/aurora-cannabis-leads-canada-in-market-share-decline-while-smaller-companies-gain/?cn-reloaded=1
Lamers, M. (2020, April 27). Canadian bank slashes cannabis sales forecast to CA$2.5 billion for 2020. MJBizDaily. https://mjbizdaily.com/canadian-bank-slashes-cannabis-sales-forecast-to-ca2-5-billion-for-2020/
Lancaster G., & Withey, F. (2007). Marketing Fundamentals. Butterworth-Heinemann.
Lee, J. & Ahn, J.H. (2012). Attention to banner ads and their effectiveness: an eye-tracking approach. International Journal of Electronic Commerce, 17(1), 119–137.
Lee, J.Y & Bell, D. (2013) “Neighborhood social capital and social learning for experience attributes of products.” Marketing Science. 32 (6). 960-976
Lewis, M.J. & Ling, P. (2016). Gone are the days of mass-media marketing plans and short term customer relationships: tobacco industry direct mail and database marketing strategies. Tobacco Control, 25(4), 430-436
Li, V. (2017). ‘Shopping for change’: “World Vision Canada” and consumption-oriented philanthropy in the age of philanthrocapitalism. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 28(2), 455–471. doi- /10.1007/s11266-016-9801-5
Littleson, R. (2007, February 6). Supply chain trends: what’s in, what’s out. Manufacturing.net. http://www.manufacturing.net/articles/2007/02/supply-chain-trends-whats-in-whats-out
Lynch, A. (2018, September 28). US companies accused of dumping lobster in Asia. SeafoodSource. https://www.seafoodsource.com/news/supply-trade/us-companies-accused-of-dumping-lobster-in-asia
Mann, K. (2020, October 9). What makes a good website: 21 must-haves you may be missing. Fit Small Business. https://fitsmallbusiness.com/what-makes-a-good-website/
Manzanedo, J. M. (2005, February 20). Market segmentation strategies. How to maximize opportunities on the potential market. http://www.daemonquest.com/en/research_and_insight/2006/10/11/market_segmentation_strategies_how_to_maximize_opportunities_on_the_potential_market
Market segmentation. (n.d.). The Market Segmentation Company. Retrieved December 2, 2009 from http://www.marketsegmentation.co.uk/segmentation_tmsc.htm
Mark’s. (n.d.). Coupon. https://www.marks.com/en/coupon.html
Masters, L. (2018, November 19). Not surprising, Amazons toy catalog is all about data. Forbes. https://www.forbes.com/sites/kirimasters/2018/11/19/not-surprisingly-amazons-toy-catalog-is-all-about-data/?sh=2ca033a94bba
Matthews, J. (2018, October 16). Five reasons companies fail. Entrepreneur Asia Pacific. https://www.entrepreneur.com/article/321799
Mauri, A. G., Minazzi, R., & Muccio, S. (2013). A review of literature on the gaps model on service quality: A 3-decades period: 1985-2013. International Business Research, 6(12), 134.
McNeish, J. (2019). Paper flyers in the age of social media. Proceedings of the Conference on Historical Analysis and Research in Marketing. 19. 380-383
McNeish, J., & Humphreys, G. (2002). Tracking the evolution of direct marketing in Canada. Canadian Journal of Marketing Research. 20. 24-35.
MEC. (n.d.). MEC Toronto, ON. https://www.mec.ca/en/stores/toronto
Mercadante, K. (2021, May 20). How to sell your house “by owner” – by yourself, without a realtor. Money Under 30. https://www.moneyunder30.com/how-to-sell-your-house-by-owner-yourself-without-realtor
Mickle, T. (2020, April 15). Apple unveils low-priced iPhone in bid to capture emerging markets. The Wall Street Journal. https://www.wsj.com/articles/apple-unveils-low-priced-iphone-in-bid-to-capture-emerging-markets-11586965159
Microsoft. (2020, June 26). Microsoft store announces new approach to retail. https://news.microsoft.com/2020/06/26/microsoft-store-announces-new-approach-to-retail/
Microwave Oven. (2010, January 20). In Wikipedia. http://en.wikipedia.org/ wiki/ Microwave_oven
Milgrom, P., & Roberts, J. (1986). Price and advertising signals of product quality. Journal of Political Economy, 94(4), 796-821. http://www.jstor.org/stable/1833203
Miller, J. (2007, March 18). Why B2B branding matters in B2B marketing. Marketo http://blog.marketo.com/blog/2007/03/b2b_branding_wh.html
Mission Statement Academy. (n.d.). IBM (International Business Machines) mission and vision statement analysis. https://mission-statement.com/ibm/
Moore, P. (2008, February). Smells Sell. NZ Business, 26–27.
Mottola, M. (2020, August 3). The best of social media: pros and cons of each platform. Trigger Media. https://www.trigger.digital/blog/2020/6/17/the-best-of-social-media-pros-and-cons-of-each-platform.
Neff, J. (2009, June 3). P&G acquires the upscale Art of Shaving retail chain. AdAge. https://adage.com/article/news/cpg-marketing-p-g-buys-art-shaving-retail-stores/137065
Norris, D. (2020, February 28). Canada 2020 and beyond. Environics analytics. https://environicsanalytics.com/en-ca/resources/blogs/ea-blog/2020/02/28/canada-2020-and-beyond
O’Reilly, N. [lead author]. (2019, May). 13th annual Canadian sponsorship landscape study. https://acaweb.ca/en/resource/canadian-sponsorship-landscape-study-2019/
Osprey. (n.d.). Repairs & parts requests. https://www.osprey.com/ca/en/customer-support/all-mighty-guarantee-ca
Ostler, J. (2021). Building brand equity: is there a recipe for media effectiveness? Kantar. https://www.kantar.com/inspiration/advertising-media/building-brand-equity-is-there-a-recipe-for-media-effectiveness?
Ostrom, A., & Lacobucci, D. (1995). Consumer trade-offs and the evaluation of services. Journal of Marketing, 59(1), 17-28.
O’Sullivan, A., & Sheffrin, S., M. (2003). Economics: principles in action. Pearson Prentice Hall.
Ots, M. and Nyilasy, G. (2017) Just doing it: theorising integrated marketing communications (IMC) practices. European Journal of Marketing, 51(3), 490-510.
Oxford Economics. (2021). Canada: excess savings. Haver Analytics. https://www.oxfordeconomics.com/my-oxford/publications/638930
Paige, E. (2012). Flyers. An app for that? Canadian Grocer, 126(9), 48-49.
Parnia, A., & Siddiqi, A. (2020). Socioeconomic disparities in smoking are partially explained by chronic financial stress: Marginal structural model of older US adults. Journal of Epidemiology and Community Health, 74(3), 248-254. https://doi.org/10.1136/jech-2019-213357
Patterson, C. (2018a, March 30). Off-price retail sees unprecedented growth in Canada. Retail Insider. https://retail-insider.com/retail-insider/2018/03/off-price-canada/
Patterson, C. (2018b, May 28). Allbirds opens first standalone brick-and-mortar store in Canada. Retail Insider. https://retail-insider.com/retail-insider/2018/05/allbirds-opens-1st-standalone-brick-and-mortar-store-in-canada/
Patterson, C. (2020, August 25). Samsung expands Canadian retail operations with first store in Quebec market. Retail Insider. https://retail-insider.com/retail-insider/2020/08/samsung-expands-canadian-retail-operations-with-1st-store-in-quebec-market-photos/
Peppers, D., & Rogers, M. (1999). The short way to long-term relationships. Sales & Marketing Management, 151(5), 24.
Peppers, D., Rogers, M., & Dorf, B. (1999). Is your company ready for one-to-one marketing? Harvard Business Review, 77(1), 151-160.
Petro, G. (2021, March 19). Amazon bricks-and-mortar juggernaut picks up speed. Forbes. https://www.forbes.com/sites/gregpetro/2021/03/19/amazon-bricks-and-mortar-juggernaut-picks-up-speed/?sh=37faa4d22acc
Pfizer. (2019). Financial report. https://s21.q4cdn.com/317678438/files/doc_financials/2018/ar/Pfizer-2019-Financial-Report.pdf
Phillips, B. (2013). Lululemon founder to women: your thighs are too fat. ThroughLine. https://www.throughlinegroup.com/2013/11/12/lululemon-founder-to-women-your-thighs-are-too-fat/
Porter, M. E. (1980). Competitive strategy. New York: The Free Press.
Powell, C. (2011, February 25). The roll up the rim marketing phenomenon. Marketing Magazine. http://marketingmag.ca/brands/the-roll-up-the-rim-marketing-phenomenon-23355/
Printweek. (2021). Shoppable tech broadens reach. https://www.printweek.com/news/article/shoppable-tech-broadens-reach
Reeves, R. V., Guyot, K., & Krause, E. (2018, May 7). Defining the middle class: cash, credentials, or culture? Brookings. https://www.brookings.edu/research/defining-the-middle-class-cash-credentials-or-culture/
Rejón-Guardia F. & Martínez-López, F.J. (2014). Online advertising intrusiveness and consumers’ avoidance behaviors, in F. J. Martínez-López (ed.), Handbook of strategic e-business: progress in IS. DOI: 10.1007/978-3-642-39747-9_23. Springer-Verlag.
Reopening Ontario (a Flexible Response to COVID-19) Act, 2020, S.O. 2020, C. 17. https://www.ontario.ca/laws/statute/20r17
ReportLinker. (2020, July 8). Global soft drinks industry. GlobeNewswire. https://www.globenewswire.com/news-release/2020/07/08/2059404/0/en/Global-Soft-Drinks-Industry.html
Ries, A., & Ries, L. (2009). War in the boardroom: Why left-brain management and right-brain marketing don’t see eye-to-eye–and what to do about it. Collins Business.
Riserbato R. (2020). What exactly is geotargeting and should you advertise this way? Hubspot. https://blog.hubspot.com/agency/pros-cons-geotargeting-paid-search?toc-variant-b=
Ritz Crackers. (n.d.) Where there’s love, there’s family. https://www.ritzcrackers.com/holiday-campaign
Robertson, T., Eliashberg, J. & Rymon, T. (1995). New product announcement signals and incumbent reactions. Journal of Marketing, 59(2), 1-15.
Rogers, E.M. (2003). Diffusion of innovations (5th ed.). Free Press.
Rood, A. (2021, August 5). 35 top shopify stores to imitate to drive up sales & customer happiness. Shogun. https://getshogun.com/learn/successful-shopify-stores
Royal Ontario Museum. (n.d.). Discounts and offers. Government of Ontario. https://www.rom.on.ca/en/join-us/membership/discounts-and-offers
Saldanha, K., & Staehle, T. (2021, January 20). Consumer insurance trends for 2021. Accenture. https://www.accenture.com/ca-en/insights/insurance/guide-insurance-customers-safety-well-being
Schaeffer, K. (2019, September 24). Among U.S. couples, women do more cooking and grocery shopping than men. Pew Research Center. https://www.pewresearch.org/fact-tank/2019/09/24/among-u-s-couples-women-do-more-cooking-and-grocery-shopping-than-men/
Schiffman, L., & Kanuk, L. (2010). Consumer Behavior (10th ed.). Prentice Hall.
Schulze, C., Schöler, L. & Skiera, B. (2014). Not all fun and games: viral marketing for utilitarian products. Journal of Marketing, 78(1), 1-19. DOI:10.1509/jm.11.0528
Schwartz, D, B., & Vila, B. (n.d.). How to: make streak-free homemade window cleaner. BobVila.com. https://www.bobvila.com/articles/homemade-window-cleaner/
Sephora. (n.d.). Sephora university and pro team. https://jobs.sephora.com/Nordics/content/Sephora-University-and-Pro-Team/?locale=en_US
Shin, J., & Sudhir, K. (2010). A customer management dilemma: when is it profitable to reward one’s own customers? Marketing Science, 29(4), 671-689. https://doi.org/10.1287/mksc.1090.0547
Simon, B. (2009, April 23). Alternative routes for survival. Financial Times. https://www.ft.com/content/51259480-2f3d-11de-b52f-00144feabdc0
Sixty and Me. (n.d.). Fashion, hair, makeup for older women, senior dating, travel. https://sixtyandme.com
Smith, D. (2019, April 19). What everyone gets wrong about this famous Steve Jobs quote, according to Lyft’s design boss. Business Insider. https://www.businessinsider.com/steve-jobs-quote-misunderstood-katie-dill-2019-4#:~:text=’%20People%20don’t%20know%20what,not%20yet%20on%20the%20page.
Sorrells, M. (2020, August 27). Flight centre sees emerging bright spot in business travel as it struggles with massive losses. PhocusWire. https://www.phocuswire.com/flight-centre-travel-group-fiscal-year-2020-earnings
Spellings, R. Jr. (2009, March 20). Mass marketing is dead. Make way for personal marketing. The Direct Marketing Voice. http://thedirectmarketingvoice.com/2009/03/20/mass-marketing-is-dead-make-way-for-personal-marketing
StatCounter. (2021). Tablet vendor market share worldwide. https://gs.statcounter.com/vendor-market-share/tablet/worldwide
Statistics Canada. (2016). The top 20 ethnic origins reported alone or in combination with other origins (single or multiple response) Canada, 2016 [Infographic]. https://www12.statcan.gc.ca/census-recensement/2016/as-sa/98-200-x/2016016/fig/c-g01-eng.gif
Steinberg, M. (2009, November 21). A fine diner. Financial Times. 5.
Strauss, M. (2016, May 12). Canadian Tire’s innovative digital move raises sales. Globe and Mail. https://www.theglobeandmail.com/report-on-business/canadian-tire-goes-back-to-the-future-with-innovative-new-print-catalogue/article29999871/
Sullivan, L. (2021, August 10). Identity resolution in an ad world constantly changing: report. Media Post. https://www.mediapost.com/publications/article/365825/identity-resolution-in-an-ad-world-constantly-chan.html.
Swant, M. (2020). The world’s most valuable brands. Forbes. https://www.forbes.com/the-worlds-most-valuable-brands/#6243e834119c
Sylt, C. (2019, May 26). How Marvel fuels profits for Audi. Forbes. https://www.forbes.com/sites/csylt/2019/05/26/how-marvel-fuels-profits-for-audi/
Tanaka, Y. (2020, November 21). How Walmart flopped in Japan, and elsewhere overseas. Nikkei Asia. https://asia.nikkei.com/Spotlight/Comment/How-Walmart-flopped-in-Japan-and-elsewhere-overseas
Tanner, J., F. Jr., & Pitta, D. (2009). Identifying and creating customer value [Special session presentation]. Summer Educators’ Conference, Chicago.
Thurton, D. (2020, March 5). Liberals give big 3 wireless providers two years to cut prices by 25 per cent. CBC News. https://www.cbc.ca/news/politics/wireless-cellphone-fees-1.5484080
Totes-Isotoner. (n.d.). Totes. https://www.totes-isotoner.ca/collections/totes
Tracey, M. & Wiersema, F. (1995). The discipline of market leaders. Addison-Wesley.
True Fit. (n.d.). The intelligent personalization platform for fashion retail. https://www.truefit.com/en/Home
TSC. (n.d.). Easy Pay®. https://www.tsc.ca/pages/customer-service/easy-pay
Turner, A. (2021). How many smartphones are in the world? BankMyCell. https://www.bankmycell.com/blog/how-many-phones-are-in-the-world
Vailshery, L. S. (2021, January 22). Global smartwatch market share by vendor 2014-2020. Statista. https://www.statista.com/statistics/524830/global-smartwatch-vendors-market-share/
Value Village. (n.d.). About us. https://www.valuevillage.com/about-us
Vennam, S. (2020). Cloud Computing. IBM. https://www.ibm.com/cloud/learn/cloud-computing
Viau, B. (2020, October). 6 examples of brand repositioning that renewed company growth. Market Veep. https://blog.marketveep.com/examples-of-brand-repositioning-renewed-company-growth
Vikhyaat, S. (2021, February 5). Tablet shipments to decline by 31% worldwide in Q1 2021: report. Gizmochina. https://www.gizmochina.com/2021/02/05/tablet-shipments-decline-31-worldwide-q1-2021/
Wagner, J. (2007, April 4). Marketing in second life doesn’t work…here is why. GigaOM. http://gigaom.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work.
Ward, C. B., & Tran, T. (2007). Consumer gifting behaviors: One for you, one for me? Services Marketing Quarterly, 29(2), 1-17.
Weston, L. P. (n.d.). The basics: are you a bad customer. MSN Money.
Wieczner, J. (2020, May 18). The case of the missing toilet paper: How the coronavirus exposed U.S. supply chain flaws. Fortune. https://fortune.com/2020/05/18/toilet-paper-sales-surge-shortage-coronavirus-pandemic-supply-chain-cpg-panic-buying/
Windex. (n.d.). Windex® glass cleaner concentrate. https://www.windex.com/en-us/products/glass-cleaner-concentrate
Winseck, D. (2020). Media and internet concentration in Canada, 1984–2019. Canadian Media Concentration Research Project. http://www.cmcrp.org/media-concentration-2020-update/
Wong-Li, C. (2016). Marketing to parents – Canada – September 2016. Mintel. https://store.mintel.com/report/marketing-to-parents-canada-september-2016
World Health Organization. (2020, October 26). Ageing: Healthy ageing and functional ability. https://www.who.int/westernpacific/news/q-a-detail/ageing-healthy-ageing-and-functional-ability
Wrenn, W. B., Stevens, R. E., & Loudon, D. L. (2007). Marketing research: Text and cases (2nd ed.). Haworth Press.
Zeithaml, V. A., Parasuraman, A. & Berry, L. L. (1990). Delivering quality service: balancing customer perceptions and expectations. The Free Press.
Zhang, H., Sun, J., Liu, F., & Knight, J.G. (2014). Be rational or be emotional: advertising appeals, service types and consumer responses. European Journal of Marketing, 48(11/12), 2105-2126. doi:10.1108/EJM-10-2012-0613
Zhang, J. (2020, February 11). Why catalogs are making a comeback. Harvard Business Review. https://hbr.org/2020/02/why-catalogs-are-making-a-comeback
Ziliani, C. & Ieva, M. (2015). Retail shopper marketing: the future of promotional flyers. International Journal of Retail & Distribution Management, 43(6).
