Chapter 2 – Strategic Planning & The Marketing Environment

2.1 Components of the Strategic Planning Process

2.2 Developing Organizational Objectives and Formulating Strategies

2.3 Where Strategic Planning Occurs within companies

2.4 Strategic Portfolio Planning Approaches

2.5 Discussion Questions and Activities

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Principles of Marketing, 1st Canadian Edition Copyright © by Anthony Francescucci, Joanne McNeish, Nukhet Taylor is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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