Chapter 5 – Market Segmenting, Targeting, and Positioning

5.1 Targeted Marketing versus Mass Marketing

5.2 How Markets Are Segmented

5.3 Selecting Target Markets and Target-Market Strategies

5.4 Positioning and Repositioning Offerings

5.5 Discussion Questions and Activities

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Principles of Marketing, 1st Canadian Edition Copyright © by Anthony Francescucci, Joanne McNeish, Nukhet Taylor is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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