Chapter 7 – Services Strategy
7.1 What is a service and how do they differ from products?
7.2 Providing Great Service: The Service Gap Model
7.3 Discussion Questions and Activities
License
Principles of Marketing, 1st Canadian Edition Copyright © by Anthony Francescucci, Joanne McNeish, Nukhet Taylor is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.